Sometimes we don’t know what we’re looking for until we find it, and sometimes it’s just a question of having the right tools to help us search. It’s time you met Ford SYNC® 3, our next-gen voice-controlled infotainment system. SYNC 3 is faster, more intuitive, and more responsive.

And the perfect way to put SYNC 3’s finding faculties to the test? How about an all-out scavenger hunt where Ford’s interactive software helps make a citywide search a day to remember?

With SYNC 3, drivers can keep their hands on the wheel and eyes on the road while staying connected to the outside world with enhanced response to driver commands. That’s where it starts, but you can also connect to your smartphone apps on the go with AppLink™—crank up the perfect playlist with Spotify, or send your friend an ETA on your way to meet them through Glympse. You can even get SYNC 3 to find the nearest coffee shop.

And then there’s Siri Eyes-Free which allows you to initiate a Siri session in the same way you would on your iPhone, but using SYNC’s “Push to Talk” button on the steering wheel. Pretty cool, I know! Drivers can even send a text through voice command.

What’s a trip driving around the city without a wicked playlist to fuel you? Our partners at Spotify created a custom list of hits just for this occasion. Check out: https://play.spotify.com/user/fordcanada/playlist/1ZKpMK0B7pxZve5tEn6ltm