Future you can touch: the BMW Vision M NEXT celebrates a double world premiere – on the stage at BMW Welt and as a digital data set for 3D printing.

Munich. The latest models and the BMW Vision M NEXT
study will be the focus of BMW Group #NEXTGen at BMW Welt in Munich
from 25 to 27 June 2019. The new presentation format extends the
company’s range of possibilities as it engages in dialogue on the
subject of innovations and future mobility. Presentation of the BMW
Vision M NEXT also takes communication with the public into a whole
new dimension. On www.BMW.com, BMW presents the sports car study not
just in the form of texts, images and sound files but also makes a
digital 3D data set of the vehicle available for the first time. The
data provided for download is suitable for transfer to a 3D printer.
In this way, the growing community of 3D printing fans have the
opportunity to create their very own model of the BMW Vision M Next
themselves on the day of the world premiere – for the first time ever
and free of charge.

 

With BMW Group #NEXTGen, the company has established an independent
information platform for current model premieres and future visions
for the first time. In this way, international journalists, analysts
and other stakeholders are able to gain insights into the latest
developments in the areas of design, autonomous driving, connectivity,
electrification and services (D+ACES) as defined in the BMW Group’s
corporate strategy NUMBER ONE NEXT as future areas. At the same
time, the company is using BMW Group #NEXTGen to intensify its contact
with the BMW community. The online presentation of the
BMW Vision M NEXT complete with 3D data enables fans all over the
world to experience the vehicle in an entirely new way.

 

Provision of the BMW Vision M Next 3D data set free of charge on the
day of the world premiere is a form of communication with the
worldwide BMW community that is unique in the automotive industry to
date – once again confirming BMW as a pioneer in the use of innovative
technology, in this case in the area of marketing. Digital
communication makes it possible to bring innovations and visions in
the field of individual mobility to life in a novel way. As a
supplement to the information and impressions provided in words and
images, as well as an acoustic background in the form of a sound file,
the downloadable 3D printing files provide a detailed and
true-to-scale model of the vision vehicle on the very day of the world
premiere that BMW fans can create for themselves at home – a future
vision they can see, hear and now also touch for the first time.

 

The online presentation on www.BMW.com went live at the same time
as the world premiere of the BMW Vision M NEXT at BMW Welt: since
then, texts, images, sound files, posters and wallpaper featuring the
motif of the vision vehicle have been available, along with the
digital data set for 3D printing. The website with the download links
is provided in German and English at the following URLs:
https://www.bmw.com/de/innovation/bmw-vision-m-next.html

https://www.bmw.com/en/innovation/bmw-vision-m-next.html