• Ford technologies like Eco Mode, shift indicator lamp and active grille shutters help the driver of the all-new Focus achieve environmentally responsible performance with fuel economy up to a projected 40 mpg highway
  • Other Ford technologies such as electric power-assisted steering (EPAS), aggressive deceleration fuel shutoff and smart battery management help to increase fuel economy
  • Additional technologies to enhance fuel efficiency include gasoline direct injection (GDI) and twin independent variable camshaft timing (Ti-VCT)

LOS ANGELES, Jan. 24, 2011 To deliver cleaner, greener performance, the all-new Ford Focus incorporates a wide range of features to minimize overall emissions and increase fuel economy. Significant innovations on the new Focus include Ford Eco Mode and the active grille shutter system.

The all-new Focus is a rolling showcase of our fuel-saving technologies, said North American Chief Nameplate Engineer Jim Hughes. The steps we have taken to increase fuel economy represent significant steps forward in reducing the environmental impact of our products and enable our customers to make a green and sustainable vehicle choice.

Ford Eco Mode and shift indicator help improve driving style
The Ford Eco Mode is an all-new driver information system. The system helps drivers to change their habits and adopt a more economical driving style. The driver has a huge impact on fuel economy, and many motorists can cut their fuel bills by 10 percent or more by adopting a more environmentally responsible driving style.

Sophisticated software developed with the help of professional hyper-milers monitors driving behavior and provides drivers with clear feedback about their eco-driving performance, along with simple tips about how to save more fuel.

A simple flower graphic in the instrument cluster display allows drivers to track their progress in the three key areas of gear shifting, anticipation and cruising speed. The system also monitors the number of inefficient short trips made with a cold engine and gives credit for cutting the proportion of shorter journeys.

The shift indicator can be a major support in driving a manual-transmission Focus more economically. An indicator light, which is displayed in the instrument cluster, alerts drivers when they can reduce fuel consumption by manually shifting into a higher gear.

Drag minimized with active grille shutters
The new Focus offers an innovative new feature to help optimize aerodynamics by using vents to control airflow through the grille to the cooling system and engine compartment.

If air is required to cool the engine, the vents are opened. If no airflow is needed, the vents are shut, significantly reducing aerodynamic drag. When fully closed, the reduction in drag means that the active grille shutter can increase highway fuel efficiency.

Ford technologies optimize efficiency
Other Ford fuel-saving technologies available in the all-new Focus include:

  • Smart battery management
  • Twin independent variable camshaft timing (Ti-VCT)
  • Six-speed dual dry-clutch PowerShift automatic transmission
  • Aggressive deceleration fuel shutoff
  • Low-friction engine and transmission oils
  • Low-tension front end accessory drive (FEAD) belt
  • Thermal management systems to optimize warm-up

The new Focus also features electric power-assisted steering as standard, enabling an increase in fuel efficiency of approximately 1 mpg highway versus a traditional hydraulic steering system.


About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

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