Munich. On 23 March 2018, the new temporary
exhibition opens in the BMW Museum focusing on the BMW i brand and its
protagonists BMW i3 and BMW i8. The title of the exhibition is “BMW i.
Visionary Mobility.” and it will present visionary mobility and
vehicle concepts over a period of 18 months. The exhibition pays
tribute to the performance of this brand, which initially set
benchmarks with the BMW i3 and BMW i8 and revolutionised individual
local traffic in big cities with a large number of mobility services.
A theme park of some 30 stations now demonstrates the diversity of
electromobility, the aspects of sustainable choice of materials and
the challenges of future, emission-free mobility. This takes the BMW
Museum on new routes – for the first time, the history, the present
and the future of mobility are united under one roof.
The story of the future.
The thematic pathway through the new temporary exhibition begins at
the origin of the need for alternative mobility concepts and its
biggest sphere of action so far: in the urban space, particularly
megacities. Impressive installations on the topic of resources and
emissions highlight the challenges confronting our modern society and
indicate the opportunities offered at the present time by
electrification of mobility. A journey through history and the
tradition of electromobility at BMW is also presented, starting with
the modified BMW 1602 used during the summer Olympic Games in Munich
through to today’s BMW i brand. An overview of the entrepreneurial
milestones foregrounds the pioneering work that the BMW Group has
carried out in the area of sustainable mobility. The exhibition has
been staged on five platforms and it conveys a varied and informative
impression of all the key focuses and facets of the BMW i brand.
Sustainability in every fibre.
In the “Architecture and Power Unit” zone, visitors are initially
introduced to the fundamentally new basic structure in vehicle
construction – the LifeDrive cell. They are also provided with an
introduction to the electric motor and high-voltage energy storage.
The centrepiece for this is the “Megacity Vehicle” concept car first
presented at the IAA International Motor Show. The BMW i3 was
developed from this concept car. Following a 360° tour round the topic
of sustainability, the visitor’s roadmap continues to the second
platform that presents the fascinating BMW i design: drawings and
information panels bring the process of creation to life. The issue of
“sustainable design” also plays a role here, as does the associated
design philosophy of the brand. The material platform follows on from
this and visitors are astonished if they have never heard of terms
like olive-tree leaves, eucalyptus, kenaf and PET in connection with
vehicle construction. The recycling and dismantling process of these
vehicles is also presented at this point to give fascinating insights
into environmental protection measures at the BMW Group.
Urban mobility in transformation.
The penultimate thematic area takes our focus back to the urban
living environment where car-sharing concepts, charge networks and app
solutions for mobility services have long been established. The
everyday lives of many people are inconceivable without these
adjuncts. The latest developments such as BMW Connected highlight the
trend towards networked and personalised driving. The Urban Lounge
showcases various projects which will complement the product range of
large service providers in big cities in future. The exhibition closes
with an outlook on the future. The top platform entitled “Visionary
Mobility” is dedicated to the further alignment of the BMW i brand and
its pioneering performance in the area of autonomous driving. Aspects
of artificial intelligence are also addressed here and particular
emphasis is placed on the role played by employees in this
transformation. After all, this is the key factor for success in
advanced development of the innovative BMW i brand.
The new temporary exhibition “BMW i. Visionary Mobility.” will be
presented in the bowl of the BMW Museum from 23 March 2018 to the
scheduled likely finishing date of September 2019. Entry to the
temporary exhibition is included in the standard ticket price.
Additional information can be found at: www.bmw-museum.de