The video clip can be viewed here: https://www.youtube.com/watch?v=B2we7JdB7iY
Munich. In the coming weeks millions of travellers
will once again set out, on different routes, but with a common goal
of going home to the people they love and want to spend the upcoming
holidays with. And it doesn’t matter whether you’re on the highway,
the motorway, a gravel road or a country road covered in winter snow:
The soundtrack for this trip will always be along for the ride – on
the radio, in your mind, in the memory of generations. MINI is
dedicating a specially produced video clip to the song that gets
people all over the world in the mood for the festive season every
year, starring the global MINI community.
The production of the video is another highlight in the British
premium car manufacturer’s current brand campaign titled BIG LOVE. The
motto is an expression of diversity embraced in practice in all its
forms, welcoming fresh thinking and new ideas no matter where they
come from. The MINI community’s characteristic blend of individuality
and the sense of belonging together plays a central role here. The
diversity of this community is summed up by the slogan “We are
all different, but pretty good together”. In the video clip for
“Driving Home for Christmas”, MINI fans from different
countries and regions are shown in a variety of ways making their way
to families and friends during the festive season.
With the video clip production initiated by MINI, “Driving Home
for Christmas” returns to where it all began: in a very special
British automobile. Because the journey that inspired Chris Rea to
write his successful song was taken in a classic Mini. In the video
clip, the original journey from London to the north of England is
reflected upon and combined with scenes showing MINI fans of today on
their pre-Christmas journey.
In case of queries, please contact:
Corporate Communications
Franziska Liebert, Communications MINI
Tel.: +49-89-382-28030
E-mail franziska.liebert@mini.com
Andreas Lampka, Head of Communications MINI
Tel.: +49-89-382-23662
E-mail andreas.lampka@mini.com
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
Tel.: +49-89-382-35108
E-mail jennifer.ruckenbrod@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial and mobility
services. The BMW Group production network comprises 31 production
and assembly facilities in 15 countries; the company has a global
sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million automobiles and more
than 169,000 motorcycles worldwide. The profit before tax in the
financial year 2020 was € 5,222 billion on revenues amounting to €
98,990 billion. As of 31 December 2020, the BMW Group had a
workforce of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction,
from the supply chain through production to the end of the use phase
of all products.
www.bmwgroup.com
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Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
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LinkedIn: https://www.linkedin.com/company/bmw-group/