From Inspiration to Innovation


, Huadu, China

From Inspiration to Innovation

Over the past month, many Chinese have joined Dongfeng Nissan’s “Innovation Tour,” on the road in Huadu City.

The tour in southern China highlights the company’s rapid growth to becoming one of the nation’s largest auto group.

With sales hitting over 800,000 units in 2011, Dongfeng Nissan eyes one million vehicles this year.

“At this juncture, we also want to take stock of our success over the past eight years. What were the factors that contributed to our success and we hope to share our experience from our successes with our customers, with our industry peers and also with the media,” says Ye Lei, deputy senior general manager of Dongfeng Nissan’s sales and marketing division.

“With this in mind, we hope that we can concentrate these eight years of experience into an ‘Innovation Tour’ within such a showroom.”

The tour also includes a visit to a Venucia dealership — a new brand for the Chinese market launching this year, as well as the company’s headquarters.

A stripped-down Nissan Teana by Dutch artist Paul Veroude is among show-stoppers.

But the highlight of the tour is an arena showcasing the best in advanced technology from the joint venture partner, says Nissan Corporate Vice President Simon Sproule.

“I think when you walk around here, what you get is a very strong message of innovation and technology. The Chinese car market is growing so rapidly and so many new people are coming into the market for the first time, this is an opportunity for them to understand the product and also for them to understand the company behind the product,” he said.

“People are not only buying the features and the technology, but they are also buying the trust and the image of both the Nissan and the Venucia brand. I think it’s very impressive,” said Sproule.

Aiming to be one of China’s top three, Dongfeng Nissan is betting on innovation to take them closer towards that goal.

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