The Introducing: series invites you to meet the thinkers and doers at Ford. Watch this series to learn more about the people behind the brand.

Given that car designs take at least three years to come to market, how does a car company get it right (or spectacularly wrong)? Meet Sheryl Connelly, Manager, Global Trends and Futuring at Ford Motor Company. She makes sure that Ford gets it spectacularly right. How does she predict trends that are years away? We asked her at the Canadian International AutoShow in Toronto. Watch this short video to meet a very smart lady with possibly the most interesting job we’ve ever heard of.