The arts have the rare ability to emphasize and evoke the universal emotions that connect us all. Whether by film, painting, music, or dance, everyone has been moved by a piece of art.

“Art and culture make us dream and unite all human beings.”
Monica Majewski, Artists’ Program Coordinator at YES Montreal


With this in mind, Ford partnered with YES! Montreal for a fundraising event at L’Olympia Theater on October 30th, that featured a silent auction and performances by Soul Stream, and The Hellbound Hepcats.

Ford was pleased to donate 18 Fiesta-inspired art pieces for the silent auction. Originally created by for the 9 Artists/24 Hours with the Fiesta campaign, the art was displayed in several Montreal subway stations to support the launch of the all-new Fiesta and offer the opportunity for the city’s local talent to shine.

“Ford fully respected our creative process. They gave us complete creative freedom, and it was amazing.”
Damian Siqueiros, artist


All proceeds from the event were donated to YES! Montreal, a non-profit organization providing support services to help Quebecers find employment, and start and grow businesses.

“The [employment] services helped me grow my career in Quebec, and now I give back to them by teaching workshops with YES!.”
Cara Carmina, artist


What kind of art touches you the most, and why? Let us know on Facebook or Twitter.