FCA Canada Reports August 2017 Sales

September 5, 2017

, Windsor, Ontario

FCA Canada today reported August 2017 sales of 19,648 units. The Ram brand, Ram pickup and Jeep® Compass led the way, each setting an August monthly sales record. Overall, FCA Canada sales were down 9 per cent for the month from August 2016.
 
Sales Highlights
The Ram brand, offering Canada’s longest-lasting line of pickup trucks, continues to be a key sales contributor. Overall, Ram brand set a sales record for the month of August, with 8,447 units sold, an increase of 28 per cent compared with the same month last year. Ram light- and heavy-duty pickup trucks also marked an August sales record, with 8,043 trucks reported, an increase of 26 per cent versus 6,407 sales in August 2016.
 
Just in time for farming season, a new Ram truck has been designed specifically with farm families in mind. The Ram Harvest Edition is the industry’s first agricultural market truck and is visually distinguished by two new colours: Case IH Red and New Holland Blue. Harvest Edition trucks are loaded with features that are designed to work. Among them, a ride-height increase of one inch and aggressive on/off-road tires to help owners comfortably and confidently navigate rough farm roads and fields. The Harvest Edition will be available across the Ram 1500, 2500 and 3500 lineup, in all four-door Quad, Crew and Mega Cab configurations, all box lengths and all powertrains, including 5.7-litre HEMI® V-8, 6.4-litre HEMI V-8 and 6.7-litre Cummins Turbo Diesel. 
 
Jeep Compass is Canada’s most capable compact SUV ever with best-in-class 4×4 capability and best-in-class off-road capability. Compass features a fuel-efficient 2.4-litre Tigershark Multi Air engine, delivering 180 horsepower and 175 lb-ft of torque. For the month of August, 1,096 copies of the all-new Jeep Compass were reported sold, marking an increase of nearly 500 per cent compared with 184 sales in August 2016. 

Sales Chart
 

*Method of Determining Monthly Sales
Beginning with the July 2016 sales report, FCA Canada sales numbers have been calculated using a new sales reporting methodology, which is described in more detail in the explanatory note issued on September 1, 2016. Sales by dealers are derived from the New Vehicle Delivery Report, or NVDR system and reported upon the first sale reported in the NVDR system. Under the new reporting methodology, fleet sales are recorded as sales upon shipment by FCA Canada of the vehicle to the customer or end user. The updated monthly sales figures are available on the FCA US media website at www.media.fcanorthamerica.com.
 
About FCA Canada
Founded as the Chrysler Corporation in 1925, FCA Canada Inc. is based in Windsor, Ontario, and celebrates its 92nd anniversary in 2017. FCA Canada is a wholly owned subsidiary of FCA US LLC, a North American automaker based in Auburn Hills, Michigan and member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies.  FCA Canada has approximately 440 dealers and sells Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The company also distributes Mopar and Alfa Romeo parts and accessories. In addition to its assembly facilities, which produce the Chrysler Pacifica, Chrysler Pacifica Hybrid and Dodge Grand Caravan (Windsor), Chrysler 300, Dodge Charger and Dodge Challenger (Brampton), FCA Canada operates an aluminum casting plant in Etobicoke, a research and development centre in Windsor, and has sales offices and parts distribution centers throughout the country.