Audi has been the main sponsor of
the Berlin International Film Festival for five years now. The film industry
celebrities will be chauffeured to the red carpet in the new Audi A8*, the new Audi A7* and the Audi Q7 e-tron*. Audi
invites film buffs, journalists and fans of the arts to the Audi Berlinale
Lounge, which is located right next to the Berlinale Palast. There is no charge
to enter the temporary building and enjoy its elegant ambiance. “Audi has long
been intensively involved in the world of cinema and the company supports many
artists and productions. Going to the movies is still a special experience for
film buffs, even in the digital age,” says Jason Lusty, Head of Marketing
Germany at AUDI AG. “We share this enthusiasm and so we are giving all visitors
direct access to the Berlinale with our Berlinale Open House event format.”
The Berlinale Open House presents
exclusive talks and panel discussions in which experts examine cultural
issues.Film experts discuss topics such as storytelling in animated films or
what car chases will look like in the future, when cars can drive
autonomously.Visitors can also learn more about the power of body language or
the craft of filmmaking in workshops.In the evening the Berlinale Lounge Nights
provide a relaxing way to end the day with concerts and a film quiz.The
highlight of the program is an evening focused on the cult series Breaking Bad.
Audi
also demonstrates its commitment to the cinema with its “Berlinale Shorts” section, where the brand will for the
fourth time present the Audi Short Film Award, along with EUR 20,000 in prize
money. The films included in the “Berlinale Shorts” can’t be classified into any single genre. “The contributions
represent great variety and diversity – a spirit of innovation. They are
touching as well as gripping – they trigger emotions and move us. Movement is
the future,” Jason Lusty says. “We want to motivate directors with this award
to persist with this passion for innovation.”
Audi will also present a special
warmup event for the Berlinale one day prior to the official opening on
February 14.As part of the Audi Zeitgeist Projects, Audi e-tron will present
the “Symphony of Now,” a cinematic love letter from director Johannes Schaff to
the capital city.Now, 90 years after Walter Ruttmann’s “Berlin: Symphony of a
Metropolis,” Schaff takes up the avant-garde approach of this classic film.His
homage is backed by the sounds of such musical greats as Gudrun Gut,
Modeselektor and Hans-Joachim Rodelius.The artists will be present live during
the the film’s premiere, creating a one-of-a-kind experience.Details can be
found at https://www.audi-zeitgeist-projects.com/.
The Audi Berlinale Lounge opens on
February 15 at 7 p.m. and is open daily from 2 p.m. to 12 midnight until
February 23. The lounge will close on February 24 at 8 p.m. Visitors who want
to experience the Berlinale atmosphere in the morning are invited to Red Carpet
Yoga with Steph Jaksch, being presented for five days at 8:30 a.m. Yoga to
invigorating Deep House-style music as well as juices and breakfast bowls
guarantee a perfect start to the day (February 16 and February 20–23. Register
on Facebook at deephouseyogaofficial).
Tickets for the films of the
68thBerlin International Film Festival will be available daily starting
February 12 from 10 a.m. to 8 p.m. at the Berlinale box office in the Audi City
Berlin (www.audi.de/berlinale).
Current photo material: https://www.picdrop.de/sabinebrauerphotos/Audi+auf+der+68.+Berlinale. More information available at https://www.audi-mediacenter.com/en/berlinale-297.