“Enjoy”, the Eni car sharing scheme, comes to Florence

185 thousand members and 1 and a half million rentals in Milan and Rome


Enjoy, Eni’s car sharing scheme implemented in partnership with Fiat and Trenitalia, was introduced in Florence only a few days ago, with a fleet that will include 200 Fiat 500s when complete. The Tuscan capital is the third city, after Milan and Rome, to revolutionise mobility with a car sharing service featuring free online registration, competitive rates and a simple, immediate customer experience.


The initiative was officially presented today in the Sala d’Arme at Palazzo Vecchio in Piazza della Signoria in an event attended by city mayor Dario Nardella and representatives of Eni, Fiat and Trenitalia.


The Enjoy car sharing service in Florence will work the same way as the schemes already in place in Milan and Rome: users will be able to locate and book the nearest vehicle using a smartphone app (for Android, iOS and Windows Phone) or via the web site enjoy.eni.com. They can also choose to pick up a free vehicle on the street and start using it right away. The cars have free access to the ZTL limited traffic zone in the city centre and can be left in any permitted parking space, including spaces reserved for residents and pay parking spots marked in blue, in the area covered by the service when no longer needed or temporarily in “park” mode. The area covered by the service in Florence is about 56 square km, and all the Fiat 500s in the fleet in Florence have euro 6 approval and parking sensors and are approved for use by up to four people.


This efficient, innovative, sustainable service will give mobility in Florence a boost of new energy, offering the most competitive rates on the market: 25 cents a minute in motion (for the first 50 km, after which a rate of 25 cents per km also applies) and 10 cents a minute when left parked. This rate is all-inclusive, because it includes insurance, maintenance, fuel and parking.


Milan and Rome now number a joint total of 185 thousand members and 1 and a half million rentals.

To offer users even more benefits, Enjoy has just signed three new business partnerships. Vodafone will display its brand on Enjoy cars starting with the Florence fleet and new members who are already Vodafone customers will receive a 10 euro welcome voucher.


American Express will allow its customers to use their credit cards to register for Enjoy car sharing.

All members of MasterCard’s Priceless Cities programme, who join the Enojy car sharing, will receive a 10 euro welcome bonus.  


Turin, November 10 2014