Efficient dynamics on dual wheels.

Los Angeles/ Munich. Selle Royal has teamed adult with
BMW Group auxiliary Designworks to rise a saddle specifically
designed for a needs of e-mobility. The outcome of this collaboration
is eZone, a saddle with a singular gesticulate that improves e-bike safety,
comfort and roving performance. To pinpoint a specific performance
characteristics that could be softened with an innovative e-bike
saddle design, a dual companies conducted a initial comprehensive
investigate of e-bike users

Unique pattern mandate for e-bike mobility.

Until recently there were no studies accessible on a particular
use characteristics of an e-bike and how these impact saddle comfort
and support. Consequently, adult until now saddles marketed specifically
for e-bikes have radically been slight variations of traditional
bicycle saddles. Selle Royal set out to fill this marketplace opening and just
expelled eZone, a saddle privately designed for complicated commuter,
leisure, touring, off highway and civic e-bikes. Marketing manager Lara
Cunico said: “The large find of a investigate conducted with
Designworks is that a characteristics of e-bikes are in many ways
clearly opposite to those of non-electric bikes. This led us to
re-think a product in a entirety. We pushed a realms of
imagination in a attention to rise a totally new form of saddle,
opposite from any other product on a market. eZone is a outcome
of an extraordinary project… and this is only a beginning.”

Zonal pattern for comfort and safety.

E-bike users knowledge a opposite kind of compressive force when
fast accelerating, changeable abruptly to a aloft rigging or breaking
to equivocate collision. In fact, highway reserve studies have shown that
slipping off of ‘flat’ normal saddles is a series one means of
e-bike accidents. ´Enhancing certainty and therefore leisure during
a ride` were also dual of a categorical desires that crystallized during
a consumer investigate process. To raise a rider’s security,
confidence, comfort and opening in any situation, a pattern team
introduced a judgment of a ‘comfort atlas’. It defines zones that
pronounce to a opposite mandate of e-bike users, adding safety
during acceleration and interlude as good as extended control and
change during a ride. The ‘comfort atlas’ also led to the
innovative figure of a e-bike saddle: The back section of a saddle was
lifted to forestall back shifting and a shorter nose was introduced
to make ascent easier. Wings were combined with that a supplement can
drive and adjust bearing with precision. An integrated fiberglass handle
allows for easy maneuvering. The saddle is padded with a
tridimensional jelly structure that reduces vigour peaks by adult to 40%.

With a innovative design, Selle Royal´s new e-bike saddle is a
ideal element to a all-new BMW Active Hybrid e-Bike, a latest
further to a bike collection of BMW Lifestyle for that Designworks
is also a pattern partner. Thanks to a integrated Brose electric
engine featuring a energy of 250 W, torque of 90 Nm and ability of 504
Wh, a e-bike is intensely energetic and agile.

Selle Royal´s eZone will be accessible for squeeze from Oct 2017
during selleroyal.com and by Selle Royal’s comparison retailers.

The new BMW e-bike will be accessible as of Sep 2017 online at
www.bmw-shop.de or during comparison BMW retailers.


In a eventuality of inquiries, greatfully contact:

Birgit Pucklitzsch, Manager Communications
Designworks, A BMW
Group Company
Tel: +49-151-6052-4026, Fax:
[email protected]
Dr. Gesa Prüne, Spokesperson
BMW Lifestyle
BMW Group Innovation and Design
Telephone: +49 89 382 940 81
[email protected]
Internet: www.press.bmwgroup.com



Designworks, A BMW Group Company

Designworks is a BMW Group association and a artistic consultancy that’s
been pushing creation for some-more than forty years. Acquired by BMW
Group in 1995, Designworks enables a primogenitor association as good as
internationally-renowned clients outward a automotive attention to
grow their businesses by pattern and artistic consulting services.
With studios in Los Angeles, Munich and Shanghai and with clients
including BMW, MINI, Rolls Royce, HP, Microsoft, Corsair, Coca Cola,
Embraer, Neil Pryde, Siemens Trains and Singapore Airlines,
Designworks is deeply enthralled in a extended cross-section of industries.



Selle Royal

Selle Royal has been a world-leading bicycle saddle code for over 50
years. Its story is one of creation built on research, technology,
and modernized design. Selle Royal exports to some-more than 70 countries
worldwide and is a choice of many prestigious bicycle manufacturers.
Its saddles have won countless pattern awards and are currently a subject
of systematic investigate in a bio-engineering laboratories of major
European universities.



The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140
countries. In 2016, a BMW Group sole approximately 2.367 million
cars and 145,000 motorcycles worldwide. The distinction before taxation for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 Dec 2015, a BMW Group
had a workforce of 122,244 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.


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