• Focus features the latest dynamic evolution of Fords kinetic design form language in two exciting bodystyles
  • Focus offers a driver-focused interior with cockpit-style layout and superior craftsmanship
  • The stylish Focus interior combines sporty appeal with practicality

LOS ANGELES, Jan. 24, 2011 The exciting all-new Ford Focus brings a dynamic and innovative style to the small-car segment with a stylish four-door sedan and a sporty new five-door hatchback.

Expressive exterior and interior design is the core appeal of the new Focus, taking Fords acclaimed kinetic design language to the next level and providing customers with a rewarding ownership experience.

Drivers will appreciate the sporty driving environment and superior craftsmanship, while enjoying the comfort and practicality of the cabin, a well-known feature of the Focus.

We set out to make the new Focus great to sit in and great to drive, and its distinctive and dynamic design sends a clear message about the vehicles undoubted driver appeal, said Martin Smith, Ford of Europe executive design director. With its sleek exterior and stylish, sporty interior, the new Ford Focus is a vehicle customers will be proud to have in their driveways.

Sleek and dynamic exterior design
Ford Focus five-door hatchback and four-door sedan share a sporty and dynamic character, developing the kinetic design theme that has contributed to the growing popularity of the companys portfolio.

With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly communicates the rewarding driving experience customers will experience when they take the wheel and drive.

The sporty five-door hatchback and sleek four-door sedan Focus models have been carefully developed to have their own distinctive appeal. Both bodystyles have their own clear identity and unique rear-end treatment, while sharing the same sporting front-end appearance with the dynamic new interpretation of Fords signature lower trapezoidal grille.

Distinctive, driver-focused interior
The dynamic quality of the exterior is reinforced by the distinctive design of the cabin. The new Focus has a contemporary, cockpit-style interior with the stylish center console wrapped around the driver, providing outstanding access to the vehicles major controls and display panels.

A key element of the interior is the quality of craftsmanship. The cabins bold and contemporary graphics, the sculpted shape of the soft-touch instrument panel and choice of superior trim materials all help to give occupants the feeling of a premium-class car.

The dynamic nature of the interior is reflected in sophisticated, contemporary color combinations, providing a harmonious environment that is both stylish and original. Authentic chrome surfaces and high-gloss finishes provide passengers with visual and tactile highlights, while emphasizing the premium quality of the cabin.

We have designed an interior that fits the driver like a glove, said Smith. The stylish cockpit and premium materials ensure the Focus cabin is truly a special place to be.

Sporty appeal with Focus practicality
The Focus interior combines a sporting driving environment with the comfort and practicality that customers will appreciate.

In addition to the ergonomically optimized cockpit layout, the new Focus includes a host of features to make life behind the wheel enjoyable. These include a completely new front-seat design, offering significantly better support, ample interior stowage with larger cupholders and door bins front and rear, and flexible 60/40 folding rear seats that can further extend the generous luggage compartment.

The interior design was refined using Fords advanced 3D Computer Aided Virtual Engineering (CAVE) system. The CAVE creates a virtual, full-sized interior of a car; issues such as cockpit layout, seating position, visibility and even reflections on the instrument panel could be tested and optimized during the early design stages.


About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

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