Driving Miss Fairlady


, TOKYO, Japan

Driving Miss Fairlady

This year’s Tokyo Motor Show has ended. The car booths are dismantled, and number-crunchers eye final attendance of about 842,000 visitors, up some 50% from 2009 – in three less days of operation.

Motor shows are all about cars, but the staff that populate, present and promote at the vehicle stands are often essential for telling the company and model narrative. And by model, I mean the car’s story.

In that vein, I know of few human vestiges of company heritage who take their roles more seriously than Nissan’s Miss Fairlady(s), who in no way should be confused with part-time booth talent.

Since their corporate birth nearly 50 years ago, Miss Fairlady(s) in Japan have been a staple of Nissan through high and low times, adding a deft consumer touch to intellect and beauty.

We’ll have a special Heritage Series feature on Miss Fairlady next year, but in the interim please enjoy this quick look at the women working at the TMS. When I last left the exhibition at 9:30 p.m. on the day Nissan LEAF won Japan Car of the Year, they were still practicing routines after nearly 12 hours on the floor. And so it goes.

Dan Sloan
Nissan Global Media Center

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