Dr. Wolfgang Porsche: “There’s this Christophorus feeling”

Dr. Porsche, where does your passion for Christophorus come from?

Dr. Wolfgang Porsche: I feel privately connected to Christophorus. As prolonged as I can remember, it has been there. And I am still always unusual to see what any new emanate will move forth. Studying it has spin a rather loving slight for me. The repository is a constant for Porsche—and for Wolfgang Porsche (laughs). The magazine’s title, of course, refers to a enthusiast saint of travelers. And in a certain respect, he is unequivocally a enthusiast saint of a code as well.

How critical is a repository to a design of a company?

Dr. Wolfgang Porsche: We like to speak about a Porsche family, and that encompasses friends of a brand, customers, and partners all around a universe only as many as a employees. One competence contend that Christophorus is a middle of this tellurian family—all a people who share the passion. With a roughly seventy-year history, it’s one of a oldest association magazines in a universe and an unusual chronicle.

Family The design from Christophorus series 10 shows brothers Ferdinand Alexander (standing), Hans-Peter, Gerd, and Wolfgang Porsche (from left) in 1954.

What do we see as a mission of Christophorus?

Dr. Wolfgang Porsche: The many critical thing is unrestrained for a brand. Each one of a products is steeped in it, and a repository carries that out into a larger Porsche community.

Has a stress changed in propinquity to a early years?

Dr. Wolfgang Porsche: Today we promulgate by many channels and take advantage of a different ­possibilities of new media. And that’s a wonderful thing. But for me, Christophorus remains a executive voice of a code in this concert. Not slightest since it continues to write the story of a association with any new issue—for a 400th time now.

“Christophorus is a executive voice of a brand.”
Dr. Wolfgang Porsche

Continuity is among the defining characteristics of Porsche—does Christophorus play a role in that code core?

Dr. Wolfgang Porsche: For me, a unusual thing has always been that Porsche embodies dual things at once: smoothness and innovation. Think of a code icon, a 911. It’s been built for nearly sixty years now and with any new epoch it sets a benchmark for technological development. Or a Taycan, with that we ushered in a epoch of electromobility—a record that had already perplexed my grandfather over 120 years ago. Christophorus is also a part of this grand tradition: in annoy of all a changes, it remains loyal to itself.

Print magazines can convey enduring values, many like a Porsche. Is there a sort of special Christophorus feeling when we collect adult a new issue?

Dr. Wolfgang Porsche: What a lovely doubt for we to ask! There is indeed accurately such a feeling. When I look at a pretension pages of a latest issues, they secrete such an artistic quality. You can feel a hardness when we run your palm over it. Print is premium. It appeals to all of your senses. And that’s why Christophorus always has to be of a top quality—both in terms of calm and production. It’s a magazine to reason in your hands, to peruse, and that we can reason onto over time. Those are genuine practice that should not be underestimated in a digital age. As we all spend some-more and some-more time in front of the screen, such moments and impressions take on a very special quality. Christophorus is a special repository that we are constantly refining, like a code itself.

Are there topics in Christophorus that seductiveness we particularly?

Dr. Wolfgang Porsche: What interests me is not unequivocally a primary concern. I try to demeanour during this doubt from the perspective of a readers. It is positively critical that we can offer them low glimpses into a association that no one else can do, for instance about a growth core in Weissach. Beyond that, pieces about a Porsche family that I talked about play an critical role, articles about people within and outward of a company. Anyone from engineers to each customer, successful businesspeople, artists, or actors. Our internationalism is also an critical factor. After all, Porsche fans are found on every continent.

At home: Dr. Wolfgang Porsche during his home in Zell am See, Austria.

You are one of a really few people who have a complete set of all 400 issues that have been published. How did this passion for collecting them begin for you?

Dr. Wolfgang Porsche: It was a happy coincidence. The owners of a Bechtle copy association in Esslingen, that used to print Christophorus for us, called me adult one day. She asked if I would be interested in dual crates of issues that she had in her basement. She herself had no sold use for them, though suspicion she could do me a good spin with them. And that was true, since this startling gesticulate was a procedure for me to start building my own Christophorus collection. The dual crates incited out to contain a early years, despite not each issue. Three of a initial 10 issues were missing, for example.

Was it formidable to lane down missing issues?

Dr. Wolfgang Porsche: More than anything, it took some perseverance. But I didn’t wish to give adult until I had assembled a finish set of all issues. My aspiration had been piqued, and it’s utterly conspicuous what one can find on a online platforms nowadays. Little by little, I was able to block all a gaps. The many costly issue, by a way, was series one, that is to be expected. It is utterly cherished by collectors.

Where and how do we keep your collection?

Dr. Wolfgang Porsche: I have had a issues firm by year. It’s a best approach of ensuring that an emanate never gets lost. So it’s only underneath seventy volumes that are on arrangement in my private museum at my chateau in Zell am See. It’s located in a former cow barn. I set adult my Porsche room in what used to be a milking parlor. I keep other mementos there in further to the Christophorus collection. There is one cut in a collection, however, that is that the repository format has been altered several times. That booty a unity for me somewhat.

While perusing a aged issues, do you rediscover engaging stories anew, or do they maybe awaken old memories?

Dr. Wolfgang Porsche: Yes, during a latest when I add a new year’s volume to a collection, I take a time to revisit a aged issues as well. And oftentimes a stories are compared with personal memories of sold events, places, or encounters. There’s so many that happens over the space of scarcely 7 decades.

“Oftentimes a stories in Christophorus are compared with personal memories.”
Dr. Wolfgang Porsche

We found some photos from the early years of a repository in which you are pictured. What memories do we associate with them?

Dr. Wolfgang Porsche: I remember dual of these photos as if they were taken yesterday. I particularly remember a design of us 4 brothers in a Porsche 550 Spyder since my hermit Gerd, behind me on a left in a picture, squeezed adult so firmly behind me that I almost couldn’t breathe. But during slightest we got this poetic print out of it. The 550 Spyder is a beautiful automobile in any event.

And I also remember really good a rite imprinting a 10,000th Porsche in a open of 1956. You can see me in a behind between my grandmother and my father. He had asked me a night before if I wanted to expostulate a automobile off a line. It was a big honor, though as a result I was too vehement to nap a wink a night before. I was shaken that I wouldn’t find initial rigging or that I wouldn’t be means to see adequate behind a wheel. But opportunely all incited out well. I already knew how to expostulate since I’d been practicing during home. But my father knew that, of course.

Ceremony: in a twentieth emanate from 1956, thirteen-year-old Wolfgang Porsche can be seen between grandmother Aloisia and father Ferry.

Lovely memories. What are your hopes for Christophorus in a future?

Dr. Wolfgang Porsche: I wish a repository a successful destiny from a bottom of my heart. As a disdainful repository of a association for a friends of a code and all business worldwide. We are grateful for their faithfulness over a past decades and we demeanour brazen to many some-more (laughs). At a same time, it’s always critical to me that we don’t remove a authenticity. And I’m utterly confident in that regard: we’re positively on a right track.


Text initial published in a Porsche repository Christophorus, No. 400.

Author: Thomas Ammann

Photographer: Robert Brembeck, Christoph Bauer