Dodge Brand Social Series “Jolly Fast Man” Takes Viewers Behind the Scenes of the Building of Santa’s Sleigh – the Redeye Express

December 4, 2018

, Auburn Hills, Mich.

The Dodge brand is launching “Jolly Fast Man,” a seven-part social series campaign across its digital and social channels that chronicles the entire process of overhauling Santa’s sleigh – the Redeye Express. The series launches on the brand’s YouTube channel, with content running across the brand’s Facebook, Twitter and Instagram channels throughout the month of December. The series features Dodge personalities Bill Goldberg (professional athlete, NFL player, pro wrestler and automobile aficionado) as Santa and “All Girls Garage” host and automotive enthusiast Cristy Lee as Mrs. Claus.

The social series takes viewers behind the scenes of the “rebuild,” where Santa, Mrs. Claus and the elves take inspiration from the Dodge brand lineup to put a decidedly Dodge spin on Santa’s classic sleigh, and reveal the reasoning behind many of the sleigh’s new features. The initiative is an extension of the Dodge brand’s “Big Finish” 30-second campaign spot “Upgrade” in which Santa stares at his centuries-old sleigh and proclaims to his elves, “It’s time for an upgrade!”

  • North Swoll:” Why a new sleigh? After test driving his first Dodge muscle car, Santa was inspired to lose his “bowl of jelly,” which meant he needed a new ride to match his “new shredded bod.”
  • Gift Horses:” Converting the sleigh from reindeer power to horsepower meant reassigning Santa’s reindeer in the workshop.
  • Not So Silent Night:” One of Santa’s workers yells in this video, “Santa insisted on performance tune dual exhaust on his new sleigh, I was worried it was going to wake up the kids (cue roar of engine exhaust). But honestly, I can’t hear anything now, so I think we’re good!”
  • Wish List:” A little known fact … Mrs. Claus is a ‘gear head’ and had a few suggestions for Santa’s sleigh, including “a supercharged HEMI® V-8 with 797 horsepower, 707 lb. feet of torque, a wide body package with 3.5 inches of added width – just like the SRT Hellcat – for improved handling and braking, power bulge aluminum hood with heat extractors, 6-piston Brembo front brakes and, oh, heated seats would be nice!”
  • Season’s Beatings:” The elves’ workshop is usually a harmonious place to work, but in this spot two elves get called down to HR for name calling, including “Tinsel Toes,” and the misuse of the grease gun while working on the sleight’s front-axle disconnect. Is a lump of coal in the future for these two elves?
  • You Don’t Get Jack:” The haul in Santa’s sleigh will include Dodge merchandise, including Hellcat sweaters and T-shirts, which means one elf’s Jack-in-the-Box may not make it in the bag. But no matter, it looks like this particular “jack” has been “jacked” by one of his co-workers! Consumers can also get in on the reindeer action by purchasing a Hellcat Redeye Reindeer T-shirt and the Hellcat Redeye sweater shown in the spots on, with more holiday merchandise to follow.
  • Fast Furry-ous:” In this 30-second spot, one of the reindeer expresses his point of view on Santa’s new sleigh and what it will mean for him “downwind.”  

The Dodge campaign was created in partnership with Doner.
About Dodge//SRT
Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is America’s mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. New for 2019, the Dodge Challenger SRT Hellcat Redeye is possessed by the Demon. Its 797-horsepower supercharged HEMI® high-output engine makes it the most powerful, quickest and fastest muscle car reaching 0-60 miles per hour (mph) in 3.4 seconds and the fastest GT production car with a ¼-mile elapsed time (ET) of 10.8 seconds at 131 mph. It also reaches a new top speed of 203 mph. Joining the Challenger SRT Hellcat Redeye is the 2019 Dodge Challenger SRT Hellcat with its more powerful 717-horsepower engine, the Challenger R/T Scat Pack Widebody, which features fender flares from the SRT Hellcat Widebody and adds 3.5 inches of width to Scat Pack’s footprint, as well as and the new Challenger R/T Scat Pack 1320. Infused with exclusive drag strip technology from the iconic Dodge Challenger SRT Demon, the Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal muscle car and a blank canvas for the serious grassroots drag racer.  The 2019 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV with a best-in-class tow rating of 8,700 lbs. fills out the brands’ performance lineup. These visceral performance models join a 2019 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger — a showroom that offers performance at every price point.
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