Dodge Announces ‘Never Lift’ Business Plan

November 8, 2021

, Detroit

Dodge Brand Chief Executive Officer Tim Kuniskis currently previewed a brand’s two-year business plan, that he dubbed Never Lift. The Dodge Never Lift devise will be news-packed, job for a smallest of one product- or automotive-enthusiast-related proclamation any 3 months.
 
Included in today’s 24-month Never Lift rollout were 4 additional news announcements.

Operation 25/8
Dodge supposing a initial demeanour during a large eight-week, 25-car giveaway it’s job Operation 25/8.
 
Operation 25/8 is named for a suggestion of Dodge and a “Brotherhood of Muscle” that goes above and beyond, 24 hours a day, 7 days a week (going one some-more hour, one some-more day).
 
The 25/8 dream-car giveaway will enroll a support of 25 superstars from a worlds of sports, song and automotive, with any charity muscle-car enthusiasts a possibility to expostulate off with a new Dodge of their choosing. Amazon will also take partial in a giveaway.
 
“More than gas, some-more than batteries, what fuels a run to tomorrow is attitude, a faith that we can always pull harder, run faster and flat-out over-deliver on interest of a code and a Brotherhood of Muscle,” pronounced Kuniskis. “25/8 recognizes a suggestion that creates Dodge, well, Dodge.”
 
More sum on Operation 25/8 will be expelled Nov. 12, 2021.
 
Chief Donut Maker
Kuniskis also combined an early demeanour during a consumer module designed to applaud one of a unsung enthusiasts that make adult a fortitude of a Dodge brand’s “Brotherhood of Muscle.”
 
According to Kuniskis, Dodge is looking for an “ambassador” of Never Lift who embodies a suggestion of a initial Dodge brothers.
 
“The Dodge brothers were scrappy go-getters. Never calm to follow a trends, they were a seekers of a better, faster, some-more vast approach of doing things,” pronounced Kuniskis. “And we’re looking to sinecure someone usually like them as an envoy of Never Lift.”
 
Among a jobs benefits, Kuniskis listed a Hellcat to drive, $150,000 salary, habit and a business label that carries a pretension “Chief Donut Maker.”

Dodge will yield some-more sum of a Chief Donut Maker module on Jan. 12, 2022.
 
Dodge Power Brokers
Dodge is introducing Power Brokers, a network of chosen dealerships versed with staff lerned to broach a performance-focused patron use experience.
 
Certified Dodge Power Brokers dealership sales, use and tools dialect staff will accommodate high standards of extensive believe and imagination in areas including Dodge automobile features, high-performance tools and installation, as good as motorsports programs. Only dealerships with a proven lane record of delivering an towering turn of patron use are authorised for Dodge Power Brokers certification.
 
“Every Dodge play in a nation will continue to yield an superb sales and use experience,” pronounced Kuniskis. “But Dodge Power Brokers dealers will offer all an fan needs to strech a subsequent turn of performance.”
 
Sales crew during Dodge Power Brokers dealerships will have a believe to travel business by Dodge automobile opening facilities and accessible opening upgrades. Customers will also be means to squeeze a automobile with upgrades directly from a Dodge Power Brokers dealership, with a combined advantage of progressing a change of a bureau automobile guaranty when tools are commissioned by a Dodge Power Brokers dealer.
 
Dodge Power Brokers dealers will also horde opening clinics for enthusiasts and underline a full lineup of Dodge opening models accessible for patron exam drives.

The Dodge Power Broker module will start to hurl out Dec. 15, 2021.
 
Direct Connection
Performance has a new name during Dodge.
 
Dodge announced currently a lapse of a Direct Connection opening tools code as a disdainful source of a brand’s factory-backed opening tools and straight-from-the-manufacturer technical information. 
 
Dodge Power Brokers will offer as a disdainful source for all new Direct Connection opening parts.
 
“Dodge is a pristine opening brand, and a reintroduction of Direct Connection will commission members of a society looking for increasing opening but violating glimmer mandate or a bureau warranty,” pronounced Kuniskis. “We’re doubling down on a joining to Direct Connection by pairing it with a new Dodge Power Brokers program, so when business wish to clear a loyal horsepower intensity of their Dodge flesh car, they can bond with a network of dealerships as their devoted resource.”
 
Direct Connection will launch with a full line of factory-tuned parts, including disdainful new Direct Connection “Tuner” and “Stage” kits that will concede Dodge owners to implement factory-tuned, 50-state-legal theatre pack calibrations. The Direct Connection Stage II pack can clear scarcely 100 additional horsepower, while a Stage III pack is underneath growth to clear even more.
 
All-new Direct Connection complicated opening kits will be accessible to ascent a engine, cessation and driveline of a current-era Dodge Challenger while progressing automobile bureau guaranty when commissioned by a Dodge Power Brokers dealer.
 
In a foe arena, Direct Connection will broach race-ready tools for a Dodge Challenger Mopar Drag Pak, including engines, transmissions and a body-in-white (BIW) that will concede racers to build their possess Drag Pak.
 
Direct Connection resources for flesh automobile enthusiasts and racers will embody a opening tools website, technical information write hotline and tools catalog.
 
Direct Connection was initial launched in 1974 as a disdainful source for opening tools and technical information, true from a manufacturer. As an attention first, Direct Connection altered a diversion with a large portfolio of ready-to-run opening tools sole by a play network with how-to performance-upgrade guides famous as opening recipes. The Direct Connection hotline, catalog and some-more armed racers and enthusiasts with a information they desired. Whatever a opening need – street, lane or frame – Direct Connection supposing a tools and knowledge.
 
Dodge will lift on that opening bequest by provision a new era of muscle-car enthusiasts looking for “ready to run” tools with a one-stop emporium for factory-backed high-performance tools and technical expertise, true from a factory.
 
Dodge Direct Connection opening tools and calm will hurl out Dec. 15, 2021.
 
Dodge//SRT
For some-more than 100 years, a Dodge code has carried on a suggestion of brothers John and Horace Dodge. Their change continues currently as Dodge shifts into high rigging with flesh cars and SUVs that broach unequaled opening in any of a segments where they compete.

Dodge drives brazen as a pristine opening brand, charity SRT versions of any indication opposite a lineup. For a 2022 indication year, Dodge delivers a drag-strip winning 807-horsepower Dodge Challenger SRT Super Stock, a 797-horsepower Dodge Charger SRT Redeye, a many absolute and fastest mass-produced sedan in a world, and a Dodge Durango SRT 392, America’s fastest, many absolute and many able three-row SUV. Combined, these 3 flesh cars make Dodge a industry’s many absolute brand, charity some-more horsepower than any other American code opposite a whole lineup.

In 2020, Dodge was named a “#1 Brand in Initial Quality,” creation it a initial domestic code ever to arrange No. 1 in a J.D. Power Initial Quality Study (IQS). In 2021, a Dodge code ranked No. 1 in a J.D. Power APEAL Study (mass market), creation it a usually domestic code ever to do so dual years in a row.

Dodge is partial of a portfolio of brands offering by heading tellurian automaker and mobility provider Stellantis. For some-more information per Stellantis (NYSE: STLA), greatfully revisit www.stellantis.com.

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