Dodge and Ram Dominate Mass-market Brands for Third Straight Year in J.D. Power APEAL Study

September 15, 2021

, Auburn Hills, Mich.

Dodge is initial among 32 brands industry-wide,* and for a second true year claims a tip symbol among mass-market brands, according to a J.D. Power 2021 Automotive Performance Execution and Layout (APEAL) Study™.
Dodge is a initial domestic code to constraint a No. 1 ranking dual years in a quarrel among mass-market brands, while Ram reprises a second-place opening from 2020.
The latest mass-market formula symbol a third uninterrupted year Dodge and Ram have outperformed their approach competitors in a prestigious study. Their No. 1-2 ranking last year topsy-turvy their finish sequence in 2019.
In addition, a latest APEAL investigate names a 2021 Ram 1500 as a best car in a vast light-duty pickup category. It denotes a second true year a Ram 1500 has crowned that list.
The news comes tough on a heels of a brands’ stability success in a many new J.D. Power Initial Quality Study (IQS). Ram and Dodge finished No. 1-2 overall, echoing their 2020 surge when Dodge became a initial domestic code to tip a industry, and Ram tied for third.
“I pronounced final year that we would keep a stifle far-reaching open, and these several formula denote a stability solve to do so,” pronounced Mark Champine, Stellantis Head of Customer Experience, North America. “We sojourn on a goal to do softened for a customers, and we know we have some-more work to do.”
APEAL rates a romantic bond between business and model-year 2021 vehicles. This is dynamic from patron feedback about car attributes from seating comfort to stifle response during a initial 3 months of ownership.
The feedback is afterwards many-sided on an altogether 1,000-point APEAL index.
In a latest study, Dodge and Ram are distant by one indicate with scores of 882 and 881, respectively – a same domain that divided them final year. Each code softened by 10 points over their performances in a 2020 investigate – 4 softened than a attention average, that posted a six-point gain, from 842 to 848.
Further, a Dodge Charger sedan, Dodge Durango SUV, Ram 2500/3500 heavy-duty pickup and Jeep® Gladiator pickup placed second in their particular segments.
Jeep jumped 3 spots into a tie for eighth in this year’s IQS results, giving Stellantis 3 brands in a initial quartile. Such opening is unchanging with a mindset instilled by a company’s new Customer Experience organization, before famous simply as Quality.
The new classification has a charge that is some-more intense. 
“Ours is a tour that never ends,” Champine says. “Because we can always do better.”
*Tied with Premium Brand

J.D. Power
J.D. Power is a tellurian personality in consumer insights, advisory services and information and analytics. A colonize in a use of large data, synthetic comprehension (AI) and algorithmic displaying capabilities to know consumer behavior, J.D. Power has been delivering satirical attention comprehension on patron interactions with brands and products for some-more than 50 years. The world’s heading businesses opposite vital industries rest on J.D. Power to beam their customer-facing strategies. J.D. Power has offices in North America, Europe and Asia Pacific. To learn some-more about a company’s business offerings, revisit The J.D. Power automobile selling apparatus can be found during
Stellantis (NYSE: STLA) is one of a world’s heading automakers and a mobility provider, guided by a transparent prophesy to offer leisure of transformation with distinctive, affordable and arguable mobility solutions. In further to a Group’s abounding birthright and extended geographic presence, a biggest strengths distortion in a tolerable performance, abyss of knowledge and a wide-ranging talents of employees operative around a globe. Stellantis will precedence a extended and iconic code portfolio, that was founded by visionaries who infused a brands with passion and a rival suggestion that speaks to employees and business alike. Stellantis aspires to turn a greatest, not a biggest, while formulating combined value for all stakeholders, as good as a communities in that it operates. 

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