Munich. MINI is unveiling the John Cooper
Works Lifestyle Collection 2017 for the first time at the
IAA Cars 2017 in Frankfurt, Germany. The Collection offers a range of
textiles, bags, clever everyday items and kids’ gear that bring the
inimitable spirit of the race-track, a motor sport mindset and the
MINI sub-brand’s distinctive design to daily life. The John Cooper
Works Lifestyle Collection 2017 will be available at www.shop.mini.com
and MINI dealers from the mid-September.
Whether you’re heading off on a business trip or taking time out with
friends, the bags (incl. sailor’s bags) in the MINI John Cooper Works
Collection make ideal travelling companions and guarantee you’ll be
stepping out in style on journeys long and short. The JCW
Pouch (RRP €35), for example, is ideal for small items, its
pair of practical zipped compartments keeping them safely stowed away.
And the JCW Duffle Bag (RRP €120) is a go-to solution
if more space is the order of the day – for a weekend break, for
instance. Numerous extra compartments keep things neat and tidy and a
carry strap in familiar John Cooper Works striped design provides the
requisite comfort. Another highlight of the Collection for both quick
dashes and longer spells away is the JCW Sailor Bag
(RRP €180) in classical look. It comes with a separate zipped
compartment and a divisible shoulder strap which allows the bag to be
carried in a variety of ways. All the luggage items are made from
robust, washed-cotton canvas, have a leather base and feature a
selection of practical details. Clear, modern lines and judicious use
of the John Cooper Works colour scheme – think matt black and accents
in white and red – endow the items with sporting character. Variants
in a classy green/black combination are also available.
As well as an ample selection of luggage items, the JCW Collection
2017 also offers an array of useful and stylish accessories. The
JCW Keyring (RRP €19) in polished stainless steel
keeps all the owners’ keys – e.g. for their MINI, house and garage –
in one place. And then there is the stylish MINI Rollerball
Pen (RRP €12), which makes light work of note-writing. The
classy, casino-quality JCW Playing Cards (RRP €49),
meanwhile, are protected by a leather case and make for a convivial
evening’s entertainment. And the ace up a player’s sleeve (or their
credit card, come to that) will find a good home in the black
JCW Card Holder (RRP €35) in real Nappa leather.
The JCW Multi Tool (RRP €69) also makes a fine
impression. This MINI branded Leatherman REV contains 13 tools in all,
which means rapid assistance is at hand in every situation. An elegant
leather case with high-quality embossed John Cooper Works and MINI
logos is supplied with this multi-talented piece of equipment, further
sharpening its distinctive John Cooper Works identity. Ready to quench
its owner’s thirst is the JCW Water Bottle (RRP €19)
made from BPA-free plastic. It fits neatly into any MINI cupholder,
can hold 0.7 litres of refreshment and is easy to fill and clean
thanks to its super-sized screw-on top.
The new John Cooper Works Collection also offers customers items of
clothing in a variety of colours and variants. For example, the
red-and-white JCW Logo T-Shirts (RRP €29) for men and
women sport a print of the iconic John Cooper Works logo and are a
must-have for any John Cooper Works fan. Their relaxed cut and soft
cotton fabric make them peerlessly comfortable things to wear. The
sporty JCW Logo Cap (RRP €35) with patented Flexfit
110 goes rather well with the T-shirts and also makes a neat accessory
for summer-time spins in a MIN Convertible. Speaking of which, no MINI
roof should come down without a pair of JCW Aviator
Sunglasses (RRP €130) securely in place. Constructed from
biodegradable acetate, these stylish shades team scratch-resistant and
anti-glare high-quality Zeiss lenses with tri-colour arms. Elsewhere
in the Collection, the JCW Stripes T-Shirts (RRP €35)
for men and women stir up an evocative soupçon of race feeling. And
the JCW Tachymeter Watch (RRP €170), with its
swappable straps, stainless steel casing and tachymeter bezel, makes
journey times on the road seem like fast laps on the track.
Younger MINI fans can also look forward to something special in the
JCW Collection 2017: the JCW Go-Kart
(RRP 195 €). Boasting big tyre treads, an adjustable
seat, a sports steering wheel, a handbrake and a horn, it gives
children aged three and older the chance to experience the brand’s
inimitable go-kart feeling at first hand. The Chili Red logo stripes,
No. 1 spoiler and robust steel/aluminium chassis with black powder
coating likewise help to reproduce the feeling of the race-track.
* All prices are RRPs for the German market.