Munich. As an e-mobility pioneer, the BMW Group has
reached another electromobility milestone and already delivered half a
million electrified cars to customers worldwide. Sebastian Mackensen,
BMW Group Senior Vice President Market Germany, handed over the keys
to a very special BMW 330e* to its future owner at BMW Welt today.
“Half a million vehicles is the best proof: Our broad range of
electrified vehicles is meeting exact customer needs. Now, we are
stepping up the pace significantly: We aim to have one million
electrified vehicles on the roads within two years. This is our
contribution towards effective climate protection,” said
Oliver Zipse, Chairman of the Board of Management of BMW AG.
Comprehensive e-vehicle product offensive
Next year, the BMW X3 will become the first BMW Group vehicle
available with four different drive train variants: efficient diesel,
petrol, plug-in hybrid and pure electric. The biggest market for the
pure electric BMW iX3* is China, where it will also be produced for
the global market.The BMW iX3* will be the first to benefit from the
ground-breaking fifth generation of our highly efficient BMW electric
drive trains, which provide a new balance between range and battery
size. The key lies in making the drive train substantially more
efficient. Our technology flagship, the BMW iNEXT – which will also be
available from 2021 – will combine electromobility with highly
automated driving. The fully electric BMW iNEXT will be produced on
the same assembly line in Dingolfing as vehicles with combustion
engines and plug-in hybrids.This will be followed in 2021 by the BMW
i4, a pure electric Gran Coupé in the premium mid-size segment with
strong emotional appeal. The BMW i4 will be produced at the main plant
in Munich.
Thanks to its role as a visionary technology flagship and continuing
sales success since its launch in 2013, the BMW i3 has acquired the
status of an icon. The BMW Group will continue to further develop this
vehicle and currently plans to extend production until 2024. Since
late this year, the BMW Group’s electrified model line-up has also
been joined by a further pure electric vehicle, the MINI Electric*.
The more than 90,000 registered prospects indicate the high level of
customer interest in the first pure electric MINI.
Ambitious goals for electrified vehicle sales
With 12 electrified vehicles currently, the BMW Group is one of the
world’s leading providers of electric mobility. The company has been
the market leader for electrified vehicles in Germany since 2016 and
also occupies a leading position in Europe and worldwide. The company
has formulated clear goals for sales of electrified vehicles for the
years ahead: A quarter of all vehicles sold in Europe should be
electrified by 2021. This should reach a third by 2025 and half in 2030.
“We already offer an electrified drive train variant for most of our
model line-up – from MINI to the BMW 7 Series. Our customers get to
choose: Not just their preferred model, but also the drive train that
suits them best,” explained Pieter Nota, member of the Board
of Management of BMW AG responsible for Customer, Brands and
Sales. “This is the diversity our customers want and that can
best meet their individual mobility needs.”
The Power of Choice
The BMW Group model line-up offers highly efficient combustion
engines as well as modern plug-in hybrids and pure electric drive
trains. This “Power of Choice” enables the company to meet customers’
varied needs and wants in different regions of the world. Depending on
the drive train chosen, all current and future models deliver
brand-specific driving pleasure. No matter which type of drive train
the customer decides on: They can always expect a high level of
efficiency and lower CO2 emissions from the BMW Group.
Exclusive handover at BMW Welt
A customer from Munich was in for a surprise when he came to collect
his new vehicle. As part of a special and exclusive handover, the
customer received the keys to his new BMW 330e* from Sebastian
Mackensen, Senior Vice President Market Germany: The car in
question was the BMW Group’s 500,000th electrified vehicle. “For me,
the BMW 330e – the plug-in hybrid 3 Series – combines the best of both
worlds: For the most part, I can drive emission-free – especially in
the city – but, on longer trips, I still have the flexible range of a
combustion engine,” explained the car’s new owner, Florian Merk.
Sebastian Mackensen added: “I am very happy to
celebrate the delivery of our 500,000th electrified vehicle here at
BMW Welt. No one sells more electrified vehicles in Germany than we
do. There are already about 60,000 electrified BMW and MINI models on
German roads today. And in 2020 we will continue to launch additional models.”
BMW Group possesses extensive electromobility know-how
Thanks to its years of e-mobility experience, the BMW Group has
acquired extensive and sound knowledge in this area. This provides the
basis for the company to develop eDrive technology in-house, including
the engine, power electronics and also the battery as well as the
battery cells. This ensures BMW and MINI electrified vehicles still
deliver brand-typical driving characteristics.
If you have any questions, please contact:
Corporate Communications
Christina Hepe, Communications BMW Group Sales Global
christina.hepe@bmw.de, Telephone: +49 89 382 38770
Micaela Sandstede, Market Communications Germany
Micalela.Sandstede@bmw.de, Telephone: +49 89 382 62611
Wieland Brúch, Communications BMW i and Electromobility
Wieland.Bruch@bmw.de, Telephone: +49 89 382 72652
Christophe König, Communications BMW Brand and Marketing
christophe.koenig@bmw.de, Telephone: +49 89 382 56097
Media website: www.press.bmwgroup.com
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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