- Next step of inclusive approach towards systematically making
autonomous driving reality - Leading mapping and location service HERE to benefit from transfer
of anonymized data
Jerusalem, Munich, Feb. 21, 2017 – BMW Group and
Mobileye (NYSE: MBLY) today announced that they have signed an
agreement introducing Mobileye’s Road Experience Management (REM™)
data generation technology in newly developed BMW Group models
entering the market in 2018. This agreement to crowd-source real-time
data using vehicles equipped with camera-based Advanced Driver Assist
System (ADAS) technology is a critical enabler for autonomous driving
through next-generation high definition (HD) maps aimed at making
driving safer and more efficient for consumers.
The agreement is entered into with a sense of inclusiveness and
industry collaboration with the goal to further promote automated
driving in a safe and robust way. BMW Group sensor data can be merged
with data from different automakers, resulting in a larger scale of
data used to create Mobileye’s Global RoadBook (GLRB™), to support and
rapidly update HD maps with highly accurate localization capabilities.
Autonomous vehicles will require HD maps that can identify and update
changes in the environment with near real-time speed enabling very
short “time to reflect reality”.
The cameras that enable to collect anonymized, fleet-wide data act as
intelligent agents that, through Mobileye EyeQ® processors and
software, can identify valuable information that is sent to the cloud
in a highly compressed form (10 kilobytes per kilometer). This data
can be used to add a dynamic layer to current and future navigation
maps, enabling BMW Group customers to access true real-time
information on traffic density, potential road hazards, weather
conditions, on-street parking, and other helpful information.
To support the rapid creation and updating of HD mapping, the BMW
Group and Mobileye will transfer anonymized data to HERE, the leading
mapping and location service. HERE will use this data and information
to conduct real-time updates of HERE HD Live Map, HERE’s real-time
cloud service for partially, highly and fully automated vehicles, and
enhance its Open Location Platform, ensuring an accurate depiction of
the real world as it changes. Mobileye and HERE earlier communicated
their intention to integrate data gathered through REM™ technology as
a layer in HERE HD Live Map. The BMW Group has always stressed that it
is open for collaboration with additional partners, be it OEMs or
other third parties.
Today’s announcement underlines the systematic and inclusive approach
of the BMW Group concerning cooperations for automated driving. This
approach comprises, amongst others, the cooperation with HERE as well
as the cooperation with Intel and Mobileye on bringing highly
automated driving to the streets by 2021 with the BMW iNEXT. Besides
its automotive competence in safety and software standards as well as
motion control, the BMW Group especially contributes its leading
capabilities in end-to-end system integration which are essential to
implement groundbreaking technologies like autonomous driving and
transfer them into series production.
“This announcement demonstrates that our partnership is rapidly
bringing innovation to market to allow customers to benefit from the
latest technology,” said Klaus Fröhlich, Member of the Board
of Management of BMW AG, Development. “At a strategic
level, this announcement makes it clear how our cooperation with
Mobileye leverages our investment stake in HERE. The data of future
BMW vehicles will enrich the quality of maps and services for
everyone. Furthermore, this represents a significant step towards
introducing the BMW iNEXT with its features of highly automated
driving in 2021 as well as creating a leading ecosystem around HERE’s
Open Location Platform leveraged by swarm data from millions of
vehicles across the world.”
“We welcome the opportunity to take this next step in our
relationship with BMW Group,” stated Professor Amnon Shashua,
Chairman and Chief Technology Officer of Mobileye.
“Camera-based ADAS systems are already making the roads safer. Global
RoadBook is an initiative to utilize data from these cameras to create
the high-definition maps required to make the next generation of
autonomous driving a reality, in an inclusive way which will create an
industry standard.”
If you have any queries, please contact
:
BMW Group Business and
Finance Communications
Max-Morten Borgmann
Tel. +49 89 382 24118
max-morten.borgmann@
bmwgroup.com
BMW Group Business and
Finance Communications
Glenn Schmidt
Tel. +49 89 382 24544
glenn.schmidt@
bmwgroup.com
Mobileye N.V.
Dan Galves
CCO / SVP
Tel. +1 917 960 1525
dan.galves@mobileye.com
Mobileye N.V.
Alexis Blais
MobileyePR@icrinc.com
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax for the financial
year 2015 was approximately € 9.22 billion on revenues amounting to €
92.18 billion. As of 31 December 2015, the BMW Group had a workforce
of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
About Mobileye
Mobileye N.V. is the global leader in the development of computer
vision and machine learning, data analysis, localization and mapping
for Advanced Driver Assistance Systems and autonomous driving. Our
technology keeps passengers safer on the roads, reduces the risks of
traffic accidents, saves lives and has the potential to revolutionize
the driving experience by enabling autonomous driving. Our proprietary
software algorithms and EyeQ® chips perform detailed interpretations
of the visual field in order to anticipate possible collisions with
other vehicles, pedestrians, cyclists, animals, debris and other
obstacles. Mobileye’s products are also able to detect roadway
markings such as lanes, road boundaries, barriers and similar items;
identify and read traffic signs, directional signs and traffic lights;
create a RoadBook™ of localized drivable paths and visual landmarks
using REM™; and provide mapping for autonomous driving. Our products
are or will be integrated into car models from more than 25 global
automakers. Our products are also available in the aftermarket.
Forward-Looking Statements
This press release contains certain forward-looking statements. Words
such as “believes,” “intends,” “expects,” “projects,” “anticipates,”
and “future” or similar expressions are intended to identify
forward-looking statements. These statements are only predictions
based on our current expectations and projections about future events.
You should not place undue reliance on these statements. Many factors
may cause our actual results to differ materially from any
forward-looking statement, including the risk factors and other
matters set forth in the public filings of each of the parties to this
press release. Neither party undertakes any obligation to update or
revise any forward-looking statement, whether as a result of new
information, future events or otherwise, except as may be required by law.