Could Canadian Seniors Lead a Semi-Automated Vehicle Revolution?

Ottawa, ON – June 28, 2018 A new investigate by a Traffic Injury Research Foundation (TIRF) suggests comparison drivers in Canada could play a care purpose in a protected adoption of semi-automated vehicles as Canadian roadways transition from normal vehicles to increasingly programmed vehicles. The study, saved by a Toyota Canada Foundation, analyzed information per a knowledge, attitudes and practices of comparison drivers collected from concentration groups, as good as an online consult of 2,662 Canadians.

The TIRF investigate was conducted to improved know a perceptions and attitudes of comparison drivers towards semi-automated vehicles, and to know how their believe and beliefs about such vehicles can change a odds they will rest on this record to urge their reserve on a highway and boost their mobility.

“Our commentary were utterly startling and showed that comparison drivers are really receptive to regulating semi-automated vehicles,” pronounced Robyn Robertson, President and CEO of TIRF. “This is counter-intuitive as a adoption of new technologies is typically compared with a immature demographic.”

Results of a investigate showed that comparison drivers commend a intensity of semi-automated record to boost their reserve on a highway and teach larger certainty in their ability to expostulate underneath severe conditions that are typically avoided.

They also commend that this record can raise mobility among comparison drivers, assisting them to safely lengthen their pushing years and lessen errors compared with age-related factors such as perceptual, cognitive and earthy declines that can revoke their ability to perform common pushing maneuvers.

The investigate resolved that this conspirator of drivers is really receptive to strategies and collection that assistance them learn to use semi-automated vehicles in ways that maximize reserve and mobility benefits.

Canadians aged 65 years and comparison now paint one in 7 Canadians. In a subsequent dual decades, a race of seniors will grow to some-more than 10 million and will comment for one in 4 Canadians. As one of a largest age cohorts, comparison adults will paint a poignant shred of a pushing population.

Senior drivers are also among a safest drivers since of their amassed years of pushing knowledge and bearing to all forms of highway environments and conditions.

“It appears that comparison drivers are staid to take on a care purpose in a mutation of a country’s car swift given their protected pushing poise and their honesty to training about new technologies that competence assistance them,” Robertson added. “Senior drivers seem to possess critical characteristics that make them ideal possibilities for protected early adoption.”

Perhaps many importantly, what we learn from a seniors’ transition to increasingly programmed vehicles will let us rise critical educational collection to assistance a other race segments in their transition.

Robertson concluded: Seniors’ ability to adjust to a new car and highway environment, as some of a safest drivers on a road, could assistance to set standards per a turn of preparation and skills that drivers of all ages contingency possess before regulating semi-automated vehicles.”


An engaging dichotomy.  An critical challenge.  Are we doing adequate to capacitate them?

If Canada’s largest race shred and safest drivers are a) many wakeful of a intensity advantages of increasingly programmed vehicles, b) many responsive of a fundamental risks and limitations, and c) many open to training how to use a record safely… what’s interlude us from putting them in a driver’s seat?

The in-depth bargain of seniors’ attitudes and behaviours vis-à-vis semi-automated vehicles gained in a investigate will assistance rise preparation and training tailored to a needs and expectations of comparison drivers.

In building this preparation and training, there are dual critical barriers that need to be considered.

Seniors will face a steeper training bend than a younger segments of a population: They have been pushing for a longer duration of time, especially in vehicles that miss modernized motorist assistance systems.

They also learn differently: The investigate showed that Canadian seniors overwhelmingly cite hands-on training and grave classroom settings with opportunities to use before removing behind a wheel.

These dual hurdles indicate to a need for educational strategies tailored to this demographic, as good as suitable training environments and resources.

“TIRF’s investigate shows us a comparison drivers could indeed be best staid to lead society’s transition into increasingly programmed vehicles,” says Toyota Canada Foundation house member, Larry Hutchinson. “But they’d also have a steeper training bend and would need a opposite training environment. This engaging dichotomy poses an critical plea for all of us. We’ll need to ascent a preparation of drivers if we wish this transition to be a well-spoken one.”


Download Senior Drivers Automated Vehicles: Knowledge, Attitudes Practices

Download Senior Drivers Automated Vehicles: Knowledge, Attitudes Practices Executive Summary

Download Seniors as Safe Early Adopters of Self-Driving Vehicle Technology – Infographic


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About TIRF. Established in 1964, TIRF’s goal is to revoke traffic-related deaths and injuries. As a national, independent, free highway reserve investigate institute, TIRF designs, promotes, and implements effective programs and policies, formed on sound research. TIRF is a purebred Canadian gift and depends on grants, contracts, and donations to yield services to a public. Visit us online at www.tirf.caTwitter and Facebook.

About a Toyota Canada Foundation. The Toyota Canada Foundation is a private free substructure focused on ancillary purebred free organizations dedicated to STEM preparation overdo and training Canadians how to use a modernized reserve record in their vehicles.


For some-more information, greatfully contact:

Traffic Injury Research Foundation

Karen Bowman, Director, Marketing Communications
613-238-5235 (office)
1-877-238-5235 (toll-free)
[email protected]  

Toyota Canada Foundation
Michael Bouliane
Manager, Communications
[email protected]