First automaker to stream vehicle unveiling in HD over the Internet
DETROIT, OSHAWA and SHANGHAI When Chevrolet unveils the all-new Malibu in the United States and Canada on Monday night, people around the world will be able to watch in full-screen, high-definition video streamed live over the Internet. The timing of the Web reveal coincides with the April 19 auto show debut of the new Malibu in Shanghai.
The HD streaming is an auto industry first, and represents Chevrolets effort to globalize important product introductions by revealing the all-new Malibu simultaneously on two continents, on multiple social networking and media sites, and iPad and iPhone personal mobile devices. Standard internet viewing will also be available.
We are expanding the reach beyond mainstream product introductions typically seen at auto shows. We are using the latest technologies to introduce this all-new, important car for Chevrolet on multiple continents, said Russ Clark, product director at Chevrolet. Broadcasting in HD will help us make sure the world gets a good look at the all-new Malibu.
The new Malibu will be sold in nearly 100 countries on six continents. Chevrolet will transcend time zones by revealing it live on the web April 18 at 8:30 p.m. EDT and at the Shanghai Auto Show April 19. Chevrolet fans on Facebook can watch the global premiere of the all-new Malibu live in the Malibu tab, while iPad and iPhone owners can watch the online reveal via a custom broadcast optimized for the personal mobile devices. The video stream on Facebook and iPad/iPhone will be in standard definition.
Media can watch the HD broadcast at www.watchthenewchevymalibuinhd.com or on Chevrolets media site http://media.gm.com/live. Chevrolet Malibus HD experience is only available on select browsers and Internet speed connections. To ensure your connection meets the requirements, be sure to visit www.watchthenewchevymalibuinhd.com before April 18.
As part of the Webcast, Bryan Nesbitt, executive director, Exterior Design for Chevrolet, and Jon Hahn, Chevrolet marketing manager, will answer questions during a live, moderated video web session. Consumers are encouraged to post questions during the reveal on Twitter using #MalibuReveal or on Chevrolets Facebook page in the Malibu tab.
Earlier this month, Chevrolet provided a glimpse of the all-new Malibu on social networks around the world such as Facebook in Korea, Australia, Canada and United States; and YouKu and Sina.com in China, among others.
The all-new Malibu will feature a global family of fuel-efficient and powerful four-cylinder engines, along with six-speed transmissions that also contribute to efficient performance. The Malibu was designed to stand out in all markets around the globe, while its European-inspired driving characteristics were engineered to challenge the best in its class.
The Malibu was Chevrolets and General Motors best-selling car in the United States in 2010, with sales of nearly 200,000 vehicles. It is among Chevrolets most-decorated vehicles in the United States, earning more than 40 industry awards since 2008. The Malibu was the only midsize car in the industry to win the Consumers Digest Automotive Best Buy award the past three years 2011, 2010 and 2009. The Malibu has also been named a Top Safety Pick by the Insurance Institute for Highway Safety the past two years.
USER PREFERENCES:
For best web stream results, make sure your computer is hardwire connected.
- A traditional standard definition web stream is available on Chevrolets Facebook page in the Malibu tab http://on.fb.me/hCKXyJ
- An HD webcast experience is only available on select browsers and Internet speed connections with HD capacity. Visit www.watchthenewchevymalibuinhd.com before April 18 to make sure you meet the technical requirements
- Mobile Devices Customized web stream for iPad users http://www.gmwebcast.com/ipad and iPhone users http://www.gmwebcast.com/iphone
About Chevrolet in Canada
Founded in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. From todays Cruze Eco which consumes just 4.6 L/100 km on the highway to the Volt coming this fall, which provides up to 80 kilometres of electric, gasoline-free driving and an additional 500 kilometres of extended range, Chevrolet offers gas-friendly to gas-free solutions. Chevrolet provides customers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes award-winning passenger cars and crossovers such as Cruze, Malibu, Equinox and Traverse and a host of new, smaller, highly efficient models to come including the all-new Orlando and Sonic (fall 2011) and Spark (2012). Chevrolet also provides iconic performance cars such as Corvette and Camaro as well as dependable, long-lasting pickups and SUVs such as Silverado and Suburban. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.ca or on Facebook at www.facebook.com/chevroletcanada.
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