Chevrolet Celebrates Debut on New Manchester United Shirt
Fans worldwide take part in digital campaign at www.chevroletfc.com, virtually wearing and sharing the shirt
DETROIT (July 9, 2014) – Chevrolet and Manchester United fans worldwide today are celebrating Chevrolet’s debut on the football club’s 2014-15 season shirt. Fans are invited to upload photos of themselves wearing a digital version of the new shirt at www.chevroletfc.com, and share it via their social channels.
Putting fans at the centre of the brand’s debut on the shirt via a unique digital experience is part of Chevrolet’s “What Do You #PlayFor?” global campaign to bring football fans closer to the sport and help them celebrate the passion for play.
“Manchester United has more than 659 million supporters around the world, and we want them to know that we march side by side with them,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “We wanted to celebrate this new shirt with Manchester United supporters in an historic way because they deserve to be part of this important moment in club history.”
To celebrate the kickoff of its seven-year Manchester United shirt sponsorship, Chevrolet on Monday released an enhanced version of its video at www.ChevroletFC.com that pays homage to the history of iconic Manchester United shirts, dating to the club’s inception in 1878.
The video, which features Manchester United fans throughout history marching through the streets of Manchester with current players and legends singing the “Glory, Glory Man Utd” anthem, ends with player Wayne Rooney declaring, “This shirt belongs to you; always has, always will,” as he and teammates Robin van Persie, David De Gea, Adnan Januzaj and Juan Mata reveal the new Chevrolet-branded home shirt.
Manchester United’s Group Managing Director, Richard Arnold, said:
“The Club’s traditions and heritage are extremely important to our players, team management and 659 million followers worldwide. As we look to our future in the new shirts, we are delighted that Chevrolet has been so committed to honouring everything that is so important to our club.”
Nine Manchester United legends also appear in the video: Sir Bobby Charlton, Alex Stepney, Denis Law, Lou Macari, Arthur Albiston, Norman Whiteside, Clayton Blackmore, Denis Irwin and Gary Pallister.
Celebrating its debut on the new shirt is one of several upcoming events highlighting Chevrolet’s partnership with Manchester United. On July 23, Manchester United will play its first match in the new Chevrolet-branded shirt against the L.A. Galaxy at the Rose Bowl in Pasadena, Calif., in the Chevrolet Cup. Chevrolet also will serve as the presenting sponsor of Manchester United’s Aug. 2 match versus Real Madrid at Michigan Stadium in Ann Arbor, Mich. Chevrolet has plans for a memorable fan moment at Manchester United’s 2014-15 opening Premier League match on the weekend of Aug. 16-17 against Swansea City FC.
About Chevrolet in Canada
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook or by following @ChevroletCanada on Twitter. For more information on Chevrolet’s commitment to football, please visit www.chevroletfc.com.
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 136-year heritage, we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media mobile, broadcasting and match day.