Deal Includes Training Camp Sponsorship Branding on Team Practice Jerseys
Costa Mesa, Calif., – June 26, 2012 –The Arizona Cardinals Football Club and Hyundai Motor America have reached agreement on a multi-year deal that establishes Hyundai as a major partner of the club.
Hyundai will become the presenting sponsor of the team’s training camp which will be known as “Cardinals Training Camp presented by Hyundai.” Hyundai’s presence at Training Camp will include vehicle displays, signage, and promotional and hospitality opportunities.
Another highly-visible component of the deal involves the placement of a Hyundai logo patch on Cardinals practice jerseys throughout the year, a first for the team.
“Hyundai Motor America and the Valley Hyundai Dealers are excited about our new partnership with the Arizona Cardinals,” said Derrick Hatami, general manager, Western Region, Hyundai Motor America. “We look forward to working with the team to further develop both the Hyundai and Arizona Cardinals brands, and creating a unique experience for Cardinals fans throughout the NFL season.”
In addition to traditional marketing elements such as stadium signage, promotional rights, media and tickets, other key deal points include naming rights related to specific aspects of game-day at University of Phoenix Stadium.
Hyundai will receive naming rights on the Hyundai Great Lawn Entertainment Stage. Hyundai plans to activate this area via interactive vehicle displays and fan promotions during pre-game tailgating. It also will receive naming rights to Stadium Gate 1 which will now be called “Hyundai Gate 1”.
Hyundai’s NFL team sponsorships include partnerships with the Cardinals and Pittsburgh Steelers.