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· The all-new Ford EcoSport has an aerodynamically sculpted, contemporary new look with signature SUV design elements, including a capable stance, a command driving position and a rear-mounted spare tyre
Shaped for global appeal
Ford believes that this combination of attributes will make the all-new EcoSport as appealing in growth markets like India and Brazil as the first-generation model was in South America following its launch in 2003.
“EcoSport really shows our commitment to developing our design centres to create global products around the world,” Mays said. “The way these studios work together has shown that we can produce great design no matter where the studio is, and having designers based in an emerging, compact-car market obviously helps make our new products like EcoSport stand out.”
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