Cadillac’s first and largest exclusive dealer location in North America opened under the new brand architecture in Calgary
Carter Cadillac expands business in region’s highest-volume market
2019-02-05
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Calgary, Alberta (Tuesday, February 5, 2019) – Calgary is now the proud home of Cadillac’s first and largest exclusive dealer location in North America under the new brand architecture. With today’s grand opening, Carter Cadillac helps set a new benchmark as the brand continues to grow both in Canada and globally at an unparalleled rate, after posting the brand’s best sales in it its 116-year history in 2018.
A ribbon-cutting ceremony took place at the dealership’s new location, 649 Heritage Drive SE, and was hosted by Carter Cadillac’s managing partner Jay McKeen, and Cadillac president Steve Carlisle.
“I’ve been lucky to be part of the Cadillac transformation over the past few years, which sparked our desire to invest the time and resources in building the first Cadillac-exclusive dealership in Western Canada,” said Jay McKeen, managing partner, Carter Cadillac. “We’ve noticed an increased interest in luxury vehicles in the west and Calgary is the highest volume market for Cadillac in Western Canada, making it the perfect location for this new dealership.”
Calgary is receiving a new experience in luxury vehicle purchase and ownership with a passionate Cadillac-dedicated team from top to bottom, all Carter Cadillac employees are trained to provide an exceptional retail experience in line with the luxury brands Calgarians have grown accustomed to. The dual-showroom facility is built to house new innovative services, including a virtual reality showroom in line with Cadillac’s focus on technology and solar-powered electric vehicle fast-charging stations, keeping pace with Cadillac’s move toward an all-electric future. Carter Cadillac’s concierge offers a full-service experience to allow for seamless vehicle ownership, including pick up and return for vehicle servicing.
The new dealership features 50,000 square feet of developed space over three storeys, designed to maximize indoor showroom space during climactic weather. An upper showroom offering Cadillac’s V-Series high-performance vehicles and a rotation of vintage Cadillac cars provides car enthusiasts with a shopping experience that marries Cadillacs of the past with the latest in design and performance vehicles in the V-series.
“Cadillac’s mission is to provide customers with a luxury experience that is second to none, and this applies to our facilities and services as much as it does our vehicles” said Steve Carlisle, president, Cadillac. “Carter Cadillac’s new dealership perfectly showcases that philosophy, and we couldn’t be more excited about opening it in one of our most burgeoning markets.”
The dealership is creating up 30 new full-time positions in the Calgary market, with expected growth of up to 40 positions by the end of 2019.
About Cadillac in Canada
Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.ca. Cadillac’s media website with information, images and video can be found at media.cadillac.ca.
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