Cadillac Unveils “Don’t You Dare” Campaign During 88th Academy Awards

Cadillac Unveils “Don’t You Dare” Campaign During 88th Academy Awards

The Integrated Campaign Evolves “Dare Greatly” And Features New Creative for a Ct6 Top-Of-The-Range Sedan and XT5 Luxury Crossover






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NEW York (Sunday, Feb 28, 2016) Cadillac currently suggested a subsequent section of “Dare Greatly,” a brand’s rallying cry for reinvention, with 4 new commercials airing during a 88th Academy Awards. The absolute new directive, patrician “Don’t You Dare,” reflects a brand’s enlargement as it continues to expand, elevate, and innovate with new products.

The “Don’t You Dare” debate facilities 9 moving innovators posterior their passions and achieving success notwithstanding obstacles and hardships. Some of a protagonists embody Easton LaChapelle, a 19-year-old leader who grown a prosthetic prong that can be operated with a mind. 21-year-old Drexel student, Christopher Gray, is assisting thousands of immature adults attend college for giveaway with grant guidance. Laura Deming, a 22-year-old MIT tyro supposed during age 14, is operative to find therapies that extend a tellurian health span.

“’Don’t You Dare’ celebrates stability in a face of adversity. It is a earthy essence of Dare Greatly, enlivening consumers to take movement and never accept a standing quo” says Uwe Ellinghaus, Cadillac Chief Marketing Officer. “Similarly, Cadillac’s instruction this year is about materializing a aspirations and ambitions a code set in suit in 2015.”

The “Don’t You Dare” account will extend into to a digital space with 3 60-second “origin shorts” going in-depth on 3 spot’s protagonists and exploring how they are ruinous a status-quo and pulling creation brazen in their particular communities. This calm will live on Cadillac’s new digital lifestyle calm hub,, along with additional interviews and entrance to a protagonists.

2016 outlines a commencement of Cadillac’s product expansion, as a code introduces dual all-new vehicles. Cadillac’s new flagship model, a CT6, will redefine a status sedan shred with modernized record and design. The all-new XT5 will move innovative engineering, craftsmanship and pushing knowledge to a crossover segment. Both vehicles are featured in 30-second and 60-second commercials airing during a Oscars telecast.

View all a spots and learn some-more about these singular innovators during

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Cadillac has been a heading oppulance automobile code given 1902. Today, Cadillac is flourishing globally, driven by an expanding product portfolio featuring thespian pattern and technology. More information on Cadillac appears during Cadillac’s media website with information, images and video can be found during