Cadillac and Doug Ellin Explain the Un-Retirement of Ari Gold
Short Film Tells The Famous “Entourage” Character’s Story Of His Journey Back To Hollywood With A Guest Appearance From The Cadillac Ciel Concept Car
2015-05-15
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Short film tells the famous “Entourage” character’s story of his journey back to Hollywood with a guest appearance from the Cadillac Ciel concept car
Cadillac and “Entourage” creator Doug Ellin today debuted a short film that explains super-agent Ari Gold’s journey back to Hollywood after a short-lived retirement. Played by Jeremy Piven on the hit HBO series, Ari was last seen retiring to Italy in the show’s final episode. The upcoming Warner Bros. Pictures, Home Box Office and RatPac-Dune Entertainment film “Entourage,” in theaters June 3, brings the entire cast back together for the first time since the series finale.
The Cadillac short film shares with fans what happened during Ari’s one week of retirement. The short takes place in Italy, where stomping grapes and long lunches with his wife leave Ari feeling unsatisfied. When a mysterious and familiar stranger appears on the scene in a must-see ride, Ari follows him to uncover the sign he needs to return to his glory days in Hollywood.
Based on the award-winning HBO series, “Entourage” the feature film reunites the cast against the familiar fast-paced backdrop of the L.A. entertainment industry. A series of Cadillacs make their way into the movie, including the Cadillac Escalade, the ELR extended range electric coupe and the popular Ciel concept car.
“Cadillac has been a part of the ‘Entourage’ world since the very beginning, with the Escalade being one of the most popular cars used throughout the series,” said Melody Lee, Cadillac Director of Brand Strategy and Planning. “The Cadillacs featured in the film naturally fit the world of Vince, Turtle, Drama and E. We are incredibly proud to be a part of it.”
In addition to the short film, Cadillac is supporting the movie release with a broadcast and digital media buy, social media and sponsorship of the film premiere.
“Ari’s un-retirement is something we know fans are excited about and I’m thrilled Cadillac was able to help tell that story,” said Doug Ellin, writer, director and producer of “Entourage.”
Watch the short film at AriGoldisBack.com.
About Cadillac in Canada
Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.ca. Cadillac’s media website with information, images and video can be found at media.cadillac.ca.
About “Entourage”
“Entourage,” the much-anticipated big-screen version of the award-winning hit HBO series, reunites the show’s original cast, led by Kevin Connolly, Adrian Grenier, Kevin Dillon, Jerry Ferrara and Jeremy Piven. “Entourage” creator Doug Ellin directed the feature film from his own screenplay, story by Ellin Rob Weiss, based on characters created by Ellin. Mark Wahlberg, Stephen Levinson and Ellin produced, with Wayne Carmona serving as executive producer. Warner Bros. Pictures presents, in association with Home Box Office, in association with RatPac-Dune Entertainment, a Closest to the Hole Production, a Leverage Entertainment Production, a Doug Ellin Film, “Entourage.” Set for release June 3, 2015, the film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. “Entourage” has been rated R by the MPAA for pervasive language, strong sexual content, nudity and some drug use. www.entouragemovie.com
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FOR MORE INFORMATION, please contact Eneuri Acosta at 313.410.8269 or eneuri.acosta@cadillac.com