BMW to horde several programs during Frieze London 2018. BMW Open Work and new BMW 8 Series Coupe to be presented during BMW Lounge.

London/Munich. From October 5 to 7, 2018, Frieze
London will open a doors in Regent’s Park for a 16th time, with
preview days on Oct 3 and 4. The categorical territory of a satisfactory will be
horde to around 160 international galleries entertainment solo and group
exhibitions of contemporary artists. As one of a fair’s long-term
partners, BMW will acquire visitors to a new BMW Lounge space and
side a fair’s opening days with a different program. As in previous
years, BMW will also yield a limousines of a VIP convey service
transporting a fair’s VIP guests.

BMW Art Talk with Tim Marlow and Christian Marclay

To applaud a opening of Frieze London 2018, BMW will horde an art
speak during a mint White City House. Tim Marlow will share his “60
mins with Christian Marclay” with an meddlesome throng to benefit rare
insights into a artist’s proceed of working. Since 2014, Soho House and
BMW i have been auxiliary internationally in a origination of events
and practice focussing on contemporary art, origination and design.

BMW Open Work by Sam Lewitt

When a satisfactory will open a doors on Oct 3, a BMW Lounge will
also open. Apart from a new plcae and updated design, a company
is vehement to showcase a second instalment of BMW Open Work by
Frieze, a vital artistic beginning bringing together art, pattern and
record in pioneering multi-platform formats. Curated
by Attilia Fattori Franchini, US-based artist Sam Lewitt will unveil
CORE (the “Work”), partly an designation focusing on motor
engineering and technology, to conceptually and physically try the
prolongation cycle of a BMW engine. Lewitt’s work is a outcome of a
abounding discourse with BMW engineering and pattern experts. An avant-garde
proceed to engine engineering and research is also a concentration of the
new BMW 8 Series Coupe (combined fuel expenditure 10,5 – 5,9 l/100
km*; total CO2 emissions: 240 – 154 g/km*) on disdainful perspective in the
other half of a loll space. Via a fan, Lewitt creates a
benefaction discourse between a dual spaces, fostering an active
sell between a car and a sculptural installation.

Apart from maturation as an designation in a lounge, CORE (the
“Work”) also comprises an online participation during and a
soundscape in BMW’s Courtesy Car Service during a fair. The soundscape
LEISURE (the “Work”) was combined in tighten partnership with composer
Renzo Vitale who also works as an acoustic engineering dilettante and
sound engineer for BMW. All visitors penetrating on delving deeper
into Lewitt’s artistic routine are invited behind to a BMW Lounge on
Oct 4 in a afternoon where he will speak
with Fattori Franchini on BMW Open Work and his creation. The talk
will be moderated by Thomas Girst, Head of BMW Group Cultural Engagement. 

Launch of 5th BMW Art Guide

On arise of Frieze London, BMW will also launch a 5th
book of a BMW Art Guide by Independent Collectors on Oct 4 in
a morning during a BMW Lounge. Christian Kaspar Schwarm from
Independent Collectors will benefaction a new book and will discuss
“Collecting Beyond” with Patrizia Sandretto Re Rebaudengo and
Alexander V. Petalas. The stretched new book of a BMW Art Guide, a
one of a kind beam to private collections permitted to a public
worldwide, illustrates 270 collections in 45 countries and 196 cities
– including some that are showcasing their collection for a very
initial time. It is also accessible as an eBook.

In serve to a joining to Frieze, BMW has been an active
partner of eminent ubiquitous art fairs including Art Basel Hong
Kong, Miami and Basel, Gallery Weekend Berlin and TEFAF Maastricht for
over a decade. BMW Group also is a partner of internationally
acclaimed museums including a Tate Modern in London and a supporter
of immature talents with initiatives such as BMW Art Journey or Preis der Nationalgalerie.

About BMW Group’s Cultural Commitment

For roughly 50 years now, a BMW Group has instituted and intent in
over 100 informative cooperations worldwide. The association places a main
concentration of a long-term joining on contemporary and complicated art,
exemplary song and jazz as good as pattern and design. In 1972,
3 large-scale paintings were combined by a artist Gerhard Richter
privately for a corridor of a BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and designer Zaha Hadid have co-operated with BMW. In
2016 and 2017, womanlike artist Cao Fei from China and American John
Baldessari combined a subsequent dual vehicles for a BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, a BMW Art
Journey and a “Opera for All” concerts in Berlin, Munich and London,
a association also partners with heading museums and art fairs as well
as orchestras and show houses around a world. The BMW Group takes
extensive artistic leisure in all a informative activities – as this
beginning is as essential for producing groundbreaking artistic work
as it is for vital innovations in a successful business. 

Further information:






For serve questions greatfully contact:

Prof. Dr. Thomas Girst

BMW Group Corporate and Governmental Affairs

Head of Cultural Engagement



+49 89-382-24418

Leonie Laskowski

BMW Group Corporate and Governmental Affairs

Cultural Engagement



Email: [email protected]


About Frieze

Frieze is a heading height for complicated and contemporary art for
scholars, connoisseurs, collectors and a ubiquitous open alike.
Frieze comprises 3 magazines—frieze magazine, Frieze Masters
Magazine and Frieze Week—and 4 ubiquitous art fairs—Frieze
London, Frieze Masters, Frieze New York and Frieze Los Angeles.
Additionally, Frieze organizes a module of special courses and
lectures in London and abroad by Frieze Academy. 

Frieze was founded in 1991 by Matthew Slotover and Amanda Sharp, with
a launch of embellishment magazine, a heading ubiquitous repository of
contemporary art and culture. In 2003, Sharp and Slotover launched
Frieze London art fair, that takes place any Oct in The Regent’s
Park, London. In 2012, they launched Frieze New York, that occurs
any May in Randall’s Island Park, and Frieze Masters, that coincides
with Frieze London in Oct and is dedicated to art from ancient to modern.  

The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
The BMW Group prolongation network comprises 30 prolongation and assembly
comforts in 14 countries; a association has a tellurian sales network in
some-more than 140 countries.

In 2017, a BMW Group sole over 2,463,500 newcomer vehicles and
some-more than 164,000 motorcycles worldwide. The distinction before taxation in the
financial year 2017 was € 10.655 billion on revenues amounting to €
98.678 billion. As of 31 Dec 2017, a BMW Group had a workforce
of 129,932 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.