BMW Projection Mapping. Innovative storytelling showcases oppulance and engineering soundness of BMW 7 Series.

Munich. In an elaborately-staged arrangement using
cultured lighting installations and innovative storytelling, BMW
brings to life a growth routine and engineering expertise
behind a new BMW 7 Series Sedan. The designation will be on uncover at
BMW Welt in Munich, a BMW Brand Stores in Paris and Brussels and the
BMW Driving Centre in Seoul. In this way, a BMW code is combining
art and record in a singular designation that sets a new standard
for patron experience.


With a cultured design, energetic opening and elegance, the
latest era of a BMW 7 Series Sedan sets a new benchmark in
a oppulance category – not usually with a matchless styling, though also its
creation leadership. As a flagship of a BMW brand, a BMW 7
Series incorporates a far-reaching operation of new technologies, including Carbon
Core physique structure, gesticulate control and BMW Laserlight.


Based on a complicated bargain of oppulance and pointing engineering
embodied in a BMW 7 Series Sedan, BMW Experiential Marketing
grown a totally new storytelling approach.


The aim of experiential selling is to use innovative approaches and
a latest record to move a hint of a BMW code to life.
The newest “BMW Projection Mapping” designation uses rarely advanced
projection methods to visualize a pattern routine for a BMW 7
Series Sedan. Powerful projectors map perfectly-sized images onto a
array model. From a initial line sketch with a particular lines
of a side profile, to clay indication to 3D drawing, in a space of two
minutes, visitors are means to follow a expansion of a BMW 7 Series
– from thought to finished flagship. An additional shade provides
serve credentials information on a particular work phases.


“Our aim is to move visitors closer to a BMW code by new and
interactive experiences,” explains Claudette Pohl, plan manager for
experiential selling for general code formats. “In this
project, we have found a ideal multiple of ground-breaking
digital ‘luxury storytelling’ and clever cultured appeal. As a BMW
flagship and record platform, this innovative proceed to both
calm and middle suits a BMW 7 Series perfectly.”


BMW has deliberately located a designation divided from showrooms.
With installations during BMW Welt in Munich, a BMW Brand Stores in
Paris and Brussels and a BMW Driving Centre in Seoul, a code is
creation a participation felt in pivotal cities. In this way, BMW seeks active
discourse with a worldly aim audience. The projection mapping
format is a executive component of a code experience. 


BMW is collaborating on this plan with a London-based agency
Holition. Technology experts for practical and protracted reality
tailored a projects to a BMW 7 Series, spending several weeks
operative out a details. Every pixel has to be ideally positioned to
fit a body’s pattern lines. Projection is unblushing by lighting
conditions and full-quality images can even be mapped directly onto
car paint in illumination – an extensive first.






If we have any questions, greatfully contact:


BMW Group Corporate Communications


Bernhard Ederer, Corporate Communications, Press orator BMW
Group Marketing and BMW Group Sales and Marketing Germany [email protected], Tel:
+49 89 382-28556, Fax: +49 89 382-24418


Media website:

[email protected]





The BMW Group


With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.


In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation for a financial
year 2015 was approximately € 9.22 billion on revenues amounting to €
92.18 billion. As of 31 Dec 2015, a BMW Group had a workforce
of 122,244 employees.


The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.