Munich/Berlin. Motorbikes on the steep wall, air
guitar in front of the wall of speakers – the most beautiful goosebump
moments come together at PureCrafted. The festival, which was
launched in Berlin in 2015 and initiated by BMW Motorrad, will be held
for the second time this year in the Sommergarten at Messe Berlin, and
BMW Motorrad is of course the title sponsor again. On 1 July 2022,
fans can experience the special mix of handmade music, motorcycle
culture and new-heritage lifestyle in the usual manner.
confirmed: Pixies, Nothing But Thieves, Altin Gün The Vaccines
With the new edition of the PureCrafted
festival, the audience will be sent on an emotional rollercoaster ride
by indie heroes Pixies as headliners. In business
since 1986, the Pixies have not only influenced many indie greats, but
are still a guarantee for a power-packed live performance. The
highlight of every show is surely their most famous song “Where
Is My Mind”. In the run-up, the band Nothing But
Thieves around frontman Conor Mason will be on stage, too.
The rockers Altin Gün as well as The
Vaccines from London will give a preview of the exciting
diversity in which the musical independent world will gather. We will
be announcing more live gems in the coming weeks.
Breathtaking custom bikes in the Wheels Area
Guitar music, custom motorbikes and traditionally
made clothing are facets of a world that has become increasingly
attractive for many years. A “do it yourself” culture
propagates a return to traditional values: handmade, genuine and
indestructible – pure and crafted. In the custom scene, motorbikes are
refined into unmistakable one-offs. The stars of this scene will
exhibit their latest gems at PureCrafted – and will be there
themselves, for example the makers behind Kingston Customs,
Renard Speedshop or WalzWerk.
Strolling in the General Store – Adrenalin Kick at the Motodrom
The 50s splendour of the Sommergarten provides the
right ambience for fashion and accessories that combine material
authenticity and coolness to create a timeless look. Exhibitors such
as Bad Bold, SA1NT or
Blundstone join forces in the common heritage spirit
to form the General Store. The ultimate thrill is provided by the
motorbike acrobats around Donald Ganslmeier, who laugh at gravity on
the steep face of their Motodrom. With their show, they are an
integral part of the festival. When you say motorbike, you mean adrenaline!
Varied programme – one after the other
The PureCrafted Festival has found its new home
in the Sommergarten of Messe Berlin. The funnel-shaped area is as much
a place of longing as it is an adventure course. Between the main
stage, the custom exhibitor area and the General Store, the cinema,
food trucks and small music stages provide a close-knit network of
attractions. And if that’s not enough, the PureCrafted is
immediately followed by the BMW Motorrad Days. At this traditional
event on 2 3 July, you can dive deep into the world of BMW
Motorrad enthusiasts – and continue to enjoy elements of
PureCrafted. General Store, Wheels Area and the Motodrom will
remain open during BMW Motorrad Days.
Advance sales started – secure tickets now
The PureCrafted will not only be more compact in
terms of space, but also in terms of time. Previously held on two
days, this summer it will be held on one day. The condensed programme
creates a more intensive experience. With its triad of music,
motorbikes and new heritage, PureCrafted celebrates classic indie
culture – and is well on its way to becoming a classic itself.
The pre-sale for the PureCrafted Festival has started and
limited Early Bird tickets can be secured now for EUR 30,- at www.pureandcrafted.com.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries, please contact:
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW
Tel.: +49-151-601-35108, Jennifer.Ruckenbrod@bmwgroup.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles
and more than 194,000 motorcycles worldwide. The profit before tax in
the financial year 2021 was € 16.1 billion on revenues amounting to
€ 111.2 billion. As of 31 December 2021, the BMW Group had a workforce
of 118,909 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.