Enjoy motorcycling whenever you feel like it without have to own a
motorcycle yourself – BMW Motorrad will be making this possible in
future with its dealer-based short-term rental service Rent A Ride. A
website with smartphone capability enables customers to select the
model of their choice. Availability is checked at all participating
Rent A Ride partner dealerships in real time. The vehicle booking can
then be finalised in the customer’s selected region – complete with
matching accessories and rider equipment if required. The selected
motorcycle is then prepared for pick-up at the BMW Motorrad dealership
in advance and the customer is given a professional briefing.
In this way, BMW Motorrad continues to expand the BMW Group’s program
of future-oriented activities in the area of mobility services. An
on-demand mobility scheme for BMW automobiles has been available since
2011 – DriveNow.
Timo Resch, Head of International Sales and Marketing BMW Motorrad:
“Mobility services are a future focus area that forms one of the
cornerstones of our corporate strategy. By offering Rent A Ride, BMW
Motorrad is advancing the BMW Group’s development towards becoming a
customer-oriented mobility company. If the first season of Rent A Ride
goes according to expectations, the aim will be to expand the scheme
to cover the full extent of the BMW Motorrad sales network.
BMW Motorrad will be launching its digital, dealer-based short-term
rental service Rent A Ride in September 2018 in Germany, Austria and
France, involving two selected BMW Motorrad sales partners in each
country. Henning Putzke, Head of BMW Motorrad Germany: “This new
mobility scheme gives our customers an attractive and straightforward
way of familiarising themselves closely with a wide range of our BMW
motorcycle models on a non-binding basis – by taking a weekend trip,
for instance.”
Details about the rental offers and further information can be found
under www.rentaride.com
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub atwww.press.bmwgroup.com.
In case of queries please contact:
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.: +49 89 382 57505 Fax: +49 89 382-7061001
Markus Sagemann, Head of Product and Lifestyle Communications MINI,
BMW Motorrad
Tel.: +49 89 382-68796, Fax: +49 89 382-23927
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to €
98.678 billion. As of 31 December 2017, the BMW Group had a workforce
of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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