Munich.
Today, we find a high degree of digitisation and connectivity
throughout the professional and private sphere. The automotive
industry has long responded to this development with numerous
innovations. BMW automobile already offers individually tailored
digital services such as the BMW Connected App – a personalised
digital mobility assistant that helps the driver to plan
appointments and travel, for instance.
As long ago as 2009, BMW Motorrad presented BMW ConnectedRide,
demonstrating the wide-ranging possibilities of rider assistance
systems based on vehicle-to-vehicle communication and using
intelligent connectivity.
BMW Motorrad presents ConnectedRide with new smartphone
integration solution as the next step in motorcycle connectivity.
At the EICMA, BMW Motorrad now presents a further milestone in
motorcycle connectivity: a TFT instrument cluster with smartphone
connection as could be applied to standard BMW Motorrad models in
the future. BMW Motorrad and Robert Bosch GmbH are collaborating in
the field of pioneering display and networking technologies since
there are signs of an increasing demand for complete connectivity in
the motorcycle area, too.
Stephan Schaller, President BMW Motorrad: “Connectivity and the
availability of digital services are increasingly becoming an issue
for motorcyclists. For this reason we are expanding our range in
this area. In the future we will be offering services that enrich
the motorcycling experience. New apps and functions via connection
with smartphones and back-end services will open up a whole range of
possibilities in terms of intelligent networking, making
motorcycling more exciting, more comfortable and also safer.”
Thanks to powerful synergies with BMW automobile, BMW Motorrad
is well placed to accelerate the introduction of new services. In
this way, various car digitisation technologies such as TFT
displays, ECALL and WiFi as well as V2x communication and back-end
infrastructures can be adapted for use with motorcycles.
Already a reality in BMW cars, BMW motorcycles will also offer
increasing options for intelligent and simple connectivity in the
future, as well as allowing continuous updating via systems and
devices such as smartphones and navigation units.
Premiere at the EICMA 2016 for TFT instrument cluster which
interlinks the motorcycle, rider helmet and smartphone.
At the EICMA, BMW Motorrad now presents an instrument cluster
with TFT display that demonstrates the possibilities of connectivity
between the instrument cluster, rider helmet and smartphone as
integrated elements of BMW Motorrad ConnectedRide.
In addition to information relevant to riding (road speed,
engine speed etc.), smartphone-based functions such as navigation,
telephone and entertainment are provided in a multifunctional
instrument cluster and operated safely and conveniently using a
multi-controller. The BMW System 7 helmet fitted with microphone and
speakers acts as the rider’s reception centre for acoustic output
such as navigation directions, telephone calls and music.
Intelligent connectivity for rapid assistance in the event of
an accident or emergency.
This year, BMW Motorrad has realised an ECALL function for the
first time in the motorcycle sector. The optional equipment
“Intelligent Emergency Call” enables faster assistance in the event
of an accident or emergency. The system will be available as an ex
works option from the beginning of 2017 in a BMW motorcycle. If an
emergency situation or accident occurs, the intelligent emergency
call is activated automatically or manually, transmitting the
position data of the motorcycle and so the coordinates of the
accident scene, which in turn sets the rescue chain in motion via
the qualified BMW Call Center.
State-of-the-art technologies for interconnecting the BMW
Motorrad community.
Another step towards motorcycle connectivity is the integration
of a worldwide community of motorcyclists through a strategic
partnership with the technology start-up Rever. Since 2015, Rever
users in 199 countries have covered millions of kilometres by
motorcycle and have tracked their routes. Using the app and the
Rever website, bikers can discover the best routes in the world,
compile their own individualised routes, log their trips and share
their motorcycling experiences on social media platforms. In the
future, this will enable BMW Motorrad to extend and optimise its
range in direct contact with the target group.
BMW Motorrad regards the simple and seamless integration of the
customer’s existing digital world into the motorcycle as crucial to
the acceptance of this type of new service. This might happen in the
future through the consistent interlinking of existing systems such
as DriveNow and ChargeNow, providing services beyond actual
motorcycle travel itself and even linking into smart home applications.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
Internet: www.press.bmw.de
E-mail:
presse@bmw.de
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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