Munich. For almost two decades now, attending the BMW
Motorrad Days has been a must for motorcycle fans from all over the
world. Visitors from countries such as the USA, Japan or Australia,
sports, touring and enduro riders, customizing freaks or motorsports
enthusiasts will all find their personal highlight to feel great and
have loads of fun at the BMW Motorrad Days.
Following a two-year break – caused by the Covid 19 pandemic –
BMW Motorrad invites fans and friends of the brand to the BMW Motorrad
Days again on 2 and 3 July 2022. This time the location will be in the
Summer Garden of the Messe Berlin trade fair grounds. The event will
immediately follow the PureCrafted Festival, which will take
place on 1 July 2022 at the same location and for which BMW Motorrad
is once again the initiator and title sponsor.
Currently, the fourth edition of the Berlin PureCrafted
Festival held on 17 and 18 September 2021 has already impressively
shown that the new location in the heart of City-West has what it
takes not only to become the permanent new home for the
PureCrafted Festival, but at the same time also offers perfect
conditions for the BMW Motorrad Days.
Dr. Markus Schramm, Head of BMW Motorrad: “The new concept
is based on establishing a long-term presence at the BMW’s Berlin
plant location with the BMW Motorrad Days. We can make use of the
synergies with the already well-known and proven PureCrafted
Festival. However, they will continue to be two separate and
independent events: BMW Motorrad is a partner and sponsor of the
PureCrafted Festival, while we host the BMW Motorrad Days, the
brand’s biggest customer event worldwide, ourselves.”
On the first weekend of July next year, PureCrafted will
offer its magic, charm and special moments to visitors already on
Friday. As a unique event, the festival will thrill everyone attending
with a distinctive mix of live music, motorcycle culture and new
heritage lifestyle before the BMW Motorrad Days take the reins on
Saturday and Sunday.
Lasting two days, the gathering will once again be dedicated
entirely to the international BMW Motorrad fan community and riding
fun on two wheels. In addition to new products, spectacular stunts,
motorsports celebrities, test rides and a great deal more, guests can
particularly look forward to the now legendary party atmosphere of the
BMW Motorrad Days, garnished with a dash of Bavarian lifestyle.
Visitors to the BMW Motorrad Days 2022 in Berlin can look forward to a
varied programme of activities that is broader than ever. The tastes
of both young and old are catered for with fun and high spirits being
guaranteed for everyone.
The stunt shows push the limits of driving physics and in the
original Motodrom, the oldest Wall of Death in the world, the great
tradition of wall-of-death riding will be revived. Customizing fans
will get their money’s worth in the Heritage Area where they can
inspect a whole series of custom bikes and the respective equipment”.
On top of that, the Berlin hinterland can be explored by
motorbike both onroad and offroad on organised tours with local
guides. Once again in 2022 there will also be a wide selection of
current BMW Motorrad models available for test rides.
You will find BMW Motorrad and BMW Motorrad Rider Equipment
press material in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.: +49 89 382 57505, Tim.Diehl-Thiele@bmw.de
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW
Motorrad
Tel.: +49 89 382 35108, Jennifer.Ruckenbrod@bmwgroup.com
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce
and BMW Motorrad, the BMW Group is the world’s leading premium
manufacturer of automobiles and motorcycles and also provides premium
financial and mobility services. The BMW Group production network
comprises 31 production and assembly facilities in 15 countries; the
company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax in
the financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion. As of 31 December 2019, the BMW Group had a workforce
of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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