BMW Motorrad goes on atmosphere with new website. Vibrant storytelling for an even some-more heated experience.


BMW Motorrad starts a new motorcycling deteriorate with a newly
designed website. It showcases BMW Motorrad as a lifestyle brand
with a guarantee “Make Life a Ride”, featuring a far-reaching operation of
romantic calm for a fascinating knowledge that will interest not
usually to revolutionary BMW fans.

The areas of brand, product, lifestyle and cross-selling have
been interlinked in intelligent, contemporary style, with purely
immobile product showcasing now transposed by colourful storytelling. This
brings a whole BMW Motorrad operation to life with even larger intensity.

Each of a new product pages reflects a impression of the
shred in question, reinforced with fascinating stories that focus
on subjects such as attempt supplement Chris Northover, Orlando Bloom’s
tradition bike, fascinating product highlights, stream events and the
latest lifestyle products.

The structure of a new product pages is formed on a kind of
conference speak a patron competence typically knowledge during a BMW
Motorrad dealership. The new website also provides a sounds of the
BMW motorcycles and there are videos that capacitate motorcycle fans to
douse themselves even some-more deeply in a fascinating universe of BMW
Motorrad. The calm apparatus are related by means of an intelligent
tagging complement that enables a seamless interconnection of a brand
and product knowledge geared towards user behaviour.

More than 400 pages were combined for a new platform, with over
8,000 images and endless video content. The new BMW Motorrad
height serves as a master and will be accessible in a sum of 50
countries. Germany ( and
South Africa (
were a initial to go live with a newly designed website.

The new BMW Motorrad website was combined in team-work with
SYZYGY Deutschland GmbH.


You will find press element on BMW motorcycles and BMW Motorrad
supplement apparatus in a BMW Group PressClub during


The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.

In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.