Munich. Even before the 2018 season draws to a close,
BMW Motorrad is already providing a taste of what will come in the
following model year at the INTERMOT motorcycle show in Cologne from 3
– 7 October by presenting two motorshow premieres. BMW Motorrad
invites all media representatives already at the INTERMOT motorshow on
the press day (Tuesday, 2 October 2018), to an exclusive “press
brunch” at 11.30 am.
Two new models and the 2018 model line-up live and
up-close.
Every two years BMW Motorrad and over 1,000
companies in the two-wheel business from all over the world come
together at the INTERMOT motorcycle show in Cologne to present their
products ranging from motorcycles, scooters and e-bikes to 220,000
visitors. BMW Motorrad receives INTERMOT visitors at a stand covering
800 m² and provides an overview of its 2018 model range. The
BMW R 1250 GS and BMW R 1250 RT,
which were presented just a few days before, will celebrate their
motorshow premiere in Cologne.
Apart from the current model range and the new products, visitors can
also explore the extensive range of accessories as well as the
innovative BMW Motorrad rider equipment at the BMW Motorrad stand. BMW
Motorrad also has its own stand again at INTERMOT Customized in hall
10. 14 exciting BMW custom bikes are displayed on an area covering 180 m².
Wide-ranging support program.
In addition an exciting and varied program with the
motto “Make Life a Ride” awaits visitors. On Friday, 5 October there
will also be the PureCrafted Campus 66 Special on the Campus
Fichtenhain area in Krefeld which revives the spirit of the
PureCrafted festivals on a smaller scale. As a special event on
Saturday morning (6 October), there will be a joint ride-in from the
campus to INTERMOT.
There will also be plenty of adrenaline around when the “Sultans
of Sprint” launch their 1/8 mile sprint race, which BMW Motorrad will
also take part in. And of course the current BMW Motorrad models will
also be awaiting test riders on the test ride course.
Intermot Cologne, 3 – 7 October 2018
Opening hours: daily from 9 am to 6 pm
Location: Koelnmesse,
hall 6 and hall 10, Messeplatz 1, 50679 Cologne
You will find press material on BMW motorcycles as well as BMW
Motorrad rider equipment and Original BMW Motorrad Accessories in the
BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Dominik Schaidnagel, Communications BMW Motorrad
Telephone: +49 89 382-50181, dominik.schaidnagel@bmw.de
Markus Sagemann, Head of Product and Lifestyle Communications MINI,
BMW Motorrad
Telephone: +49 89 382-68796 , markus.sagemann@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 30 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to €
98.678 billion. As of 31 December 2017, the BMW Group had a workforce
of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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