Munich.
BMW Motorrad provides an initial exclusive look ahead to the
2018 season at the Milan motorcycle trade show EICMA with a
presentation of four world premieres. The unveiling takes place from
9:30 am to 10:00 am on Tuesday, 7 November 2017 at a press
conference to be held at the BMW Motorrad stand in Hall 14. All
media representatives are cordially invited to attend. In addition,
there will be a live worldwide broadcast of the press conference via
livestream at the official Facebook page of BMW Motorrad (
https://www.facebook.com/BMWMotorrad).
EICMA visitors can also gain an initial impression of the world
premieres at the 1,600 m2 BMW Motorrad trade show stand
from 7 to 12 November 2017. Apart from this, the current model
program will be on show along with the extensive range of Original
BMW Motorrad Accessories including a wide selection of customising
parts for the Heritage world of experience, the BMW Motorrad rider
equipment for the upcoming season and all other products from the
BMW Motorrad world.
Press material on the new products will be provided after the
press conference at the BMW Motorrad counter and in the BMW
PressClub at www.press.bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Facebook: http://www.facebook.com/BMWGroup
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