Munich.
The BMW Motorrad model offensive now moves ahead to the next
phase, with four world premieres and several motorshow premieres.
BMW Motorrad will be represented at the EICMA motorcycle show from 8
to 13 November 2016 with a stand in Hall 14 of the Milan trade fair centre.
Here, another BMW motorcycle from the Heritage world of
experience will see its world premiere. The family of classic yet
modern motorcycles featuring the distinctive air-cooled flat-twin
boxer engine will then number a total of five fascinating models.
And the lead model in this world of experience, the R nineT, also
has several technical and visual modifications in store at the EICMA.
Two more world premieres come from the range of BMW Motorrad
models in the Adventure world of experience, making the GS family
larger and more versatile.
Meanwhile world premiere number four features a luxurious
touring motorcycle. As one would expect of BMW Motorrad, this model
boasts a wealth of fittings that make motorcycle travel as
comfortable and exciting as possible.
Just a few weeks after its international press presentation in
Los Angeles, the new BMW K 1600 B will also be celebrating its first
motorshow appearance in Milan. The bagger is a fascinating
embodiment of Grand American Touring, combining distinctive styling
with the supremacy of a 6-cylinder engine.
In addition to these new models, the 1,600 square metre BMW
Motorrad stand also features the entire model program, an extensive
range of Original BMW Motorrad Accessories including a wide
selection of customising parts for the Heritage world of experience,
the BMW Motorrad rider equipment for the upcoming season and all
other products from the BMW Motorrad world.
All media representatives attending the EICMA Press Day are
cordially invited to come to the BMW Motorrad press conference from
10:30 am to 11:00 am on Tuesday 8 November 2016 at the BMW Motorrad
trade fair stand in Hall 14.
Press material on the new products will be provided after the
press conference at the BMW Motorrad counter and in the BMW
PressClub at www.press.bmwgroup.com.
You will find further press material on BMW motorcycles and BMW
Motorrad rider equipment in the BMW Group PressClub atwww.press.bmwgroup.com.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Facebook:
http://www.facebook.com/BMWGroup
Twitter:
http://twitter.com/BMWGroup
YouTube:
http://www.youtube.com/BMWGroupview
Google+:
http://googleplus.bmwgroup.com