Munich. The LEGO Technic BMW R 1200 GS
Adventure is not just a fun model kit consisting of 603 parts, it is
also the result of the successful and creative collaboration between
BMW Motorrad and LEGO Technic. The idea of developing a detailed LEGO
Technic reproduction of the best-selling model BMW R 1200 GS Adventure
quickly grew into something more. The design teams of the two
companies decided to join forces to create an alternative model as is
commonly provided with LEGO Technic 2-in-1 kits. So the parts of the
LEGO Technic BMW R 1200 GS Adventure can also be used to build the
Hover Ride Design Concept. Furthermore, the BMW Junior Company – an
innovative BMW Group training unit – turned the Hover Ride included in
the set into an elaborately produced full-size replica.
Model-making fun with accurate details.
The BMW R 1200 GS Adventure has been available as a detailed
replica LEGO Technic model since 1 January 2017. The LEGO Technic
BMW R 1200 GS Adventure reproduces the shapes and mechanisms of the
full-size original as faithfully as possible. Connoisseurs are
delighted by the authentic BMW Telelever front-wheel suspension, the
universal shaft drive and the moving BMW Motorrad 2-cylinder boxer
engine, all of which are set in motion as soon as the motorcycle is
moved. With its wealth of details, it is not only a realistic
reproduction but also an appealing model-making challenge with its
603 pieces.
The BMW R 1200 GS Adventure is the first LEGO Technic model to
be created in cooperation with a motorcycle manufacturer. “BMW
Motorrad approached LEGO Group with the idea of a collaboration
because the two companies have much in common: they both
successfully combine innovation and tradition in their brands and
products, providing unforgettable experiences for young and old
alike all over the world,” says Heiner Faust, Head of Sales and
Marketing BMW Motorrad.
The Hover Ride Design Concept.
The two design teams also drew on their inventive flair to
create the LEGO Technic Hover Ride, the alternative model included
in the kit. This model is a futuristic concept – full of emotion and
creative energy though not laying claim to technological
plausibility. “It was a great idea and a superb creative challenge
to develop a fictitious model from the parts of the LEGO Technic BMW
R 1200 GS Adventure set. Our concept not only incorporates the BMW
Motorrad design DNA with typical elements such as the boxer engine
and the characteristic GS silhouette, it also draws on the LEGO
Technic stylistic idiom,” says Alexander Buckan, Head of BMW
Motorrad Vehicle Design.
Sophisticated model-making with the BMW Junior Company Munich.
The Hover Ride Design Concept came about as a result of the
involvement of the BMW Junior Company Munich, an innovative training
unit in which BMW trainees from diverse departments have the
opportunity to work together in projects entrepreneurially. BMW
trainees in the second to fourth year of their course used the
serial-production parts of the BMW R 1200 GS Adventure to build a
life-size model of the LEGO Technic Hover Ride. Numerous components
– such as the front-wheel rim modified to form a propeller – were
specially made for the project, demonstrating the youngsters’
skilled craftsmanship. “It was incredibly inspiring to see
colleagues from different disciplines working with our trainees.
Everyone involved in this project learned an awful lot,” says Markus
Kollmannsperger, trainer for technical model-making.
The full-size model of the Hover Ride Design Concept will be
presented for the first time at LEGO World in Copenhagen on
16.2.2017. It will then travel via Denmark to various sites such as
the BMW Group Research and Innovation Center Munich and BMW Welt.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
137,000 motorcycles worldwide. The profit before tax for the financial
year was approximately € 9.22 billion on revenues amounting to € 92.18
billion. As of 31 December 2015, the BMW Group had a workforce of
122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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