Munich/Las Vegas. With around 60,000 trade visitors
and over a million square feet of the Las Vegas Convention Center, the
SEMA Show in Las Vegas (Nevada, USA) is held every year in the first
week of November and ranks as the world’s leading trade fair for
vehicle individualization and tuning. This year, the largest event
being held by the Specialty Equipment Market Association (SEMA) from
November 1 to 4 is opening its doors for accredited trade
representatives, to whom BMW will present the extensive range of new
M Performance Parts and Original BMW Accessories at their booth inside
the lower South Hall (Booth 40247). BMW vehicles that will be
displayed throughout the show include a BMW M2 Safety Car, a BMW M3, a
BMW X5, a BMW 340i finished in Alpine White with numerous M
Performance Parts. Additionally, BMW iPerformance makes its debut at
SEMA showcasing a BMW Individual 740e xDrive iPerformance and finished
in BMW Individual Frozen Black Metallic featuring M Performance Parts.
BMW’s presence at the SEMA Show has a special meaning for the company
in several respects. Its worldwide reputation as an innovator and
trendsetter in the field of tuning and individualization, the
conference offers the ideal framework to present the extensive range
of BMW M Performance Parts that not only increase the performance and
optimize vehicle driving dynamics but they also extend a unique and
distinctive look to the BMW models. The SEMA Show takes place in the
heart of the biggest market for BMW M Performance Parts. During the
past financial year, sales figures and the revenue generated from the
parts in the United States were around 20 percent higher than
comparable figures for the German market, the second largest market in
the world.
New concept M Performance light alloy wheel.
One of the most significant innovations being
presented by BMW at the 2016 SEMA Show is the new light alloy wheel
displayed as a concept wheel on the BMW M3 (19-inch at the front,
20-inch at the rear). Derived directly from motor racing, the M
Performance wheel, which is milled and weight-optimized entirely from
a forged blank, contributes – compared with wheels fitted with
standard tires – towards even better steering behavior, resulting in a
further increase in driving dynamics. This is complemented by the
exclusive styling of the wheel set, which is shown in Black matte and
with “M Performance” lettering on the rim flange and matched with
Michelin Pilot Sport Cup 2 tires for maximum grip and performance.
This new M Performance light alloy wheel is expected be available for
M2, M3 and M4 in Summer 2017.
World premiere: motorsport aerodynamics for the BMW M3.
At SEMA the BMW M Performance
rear wing will be presented to the public for the first time. The
component is made completely from carbon fibre (wing, side sections,
bases) and brings motorsport aerodynamics to the streets in a
production M3. The racing stripes on the bases of the BMW M
Performance rear wing emphasise this even further. Market launch is
planned for the middle of 2017.
New coilover suspension for the BMW M3 and BMW M4.
The shock absorbers with contrasting red coil
springs featured on the BMW M3 exhibited at the BMW booth in Las Vegas
are clearly distinctive features of the new adjustable M Performance
Parts sports suspension for the BMW M3 and M4. This suspension allows
the driver to lower the vehicle’s ride height between 5 and 20
millimeters via the adjustable spring plate, attaining maximum
alignment to various different road and racetrack conditions. With the
M Performance sports suspension, it is possible to experience
racing-inspired driving dynamics in everyday use on the road.
M Performance Power Sound Kit enhances both performance
and sound.
New to the North American
market is the M Performance Power Sound Kit, already available
in Germany for the BMW 340i and 440i and their variants including
models equipped with xDrive intelligent four-wheel drive technology.
For the first time in the US, the Kit comprises a modified engine
management software and a higher flowing, electronically controlled
valve exhaust system that is actuated in Sport/Sport+ modes via the
Driving Dynamic Control Switch. This performance upgrades effectively
increase power output of the 3-liter 6-cylinder inline TwinPower Turbo
engine by 35 hp to 355 hp, with maximum torque increasing to 369 lb-ft
(+39 lb-ft) for automatic transmission vehicles (+25 lb-ft on manual
transmission models). The result is faster engine response as well as
noticeably improved acceleration across the entire engine speed range,
enabling a 0-60 mph sprint 0.2 seconds faster than standard. This
increase in performance is acoustically accentuated by a robust engine
sound that additionally intensifies the sporty driving experience. In
spite of the increase in power output, fuel consumption and emission
levels in accordance with the ECE test cycle remain unchanged after
installation of the M Performance Power Sound Kit.
M Performance Packages combine attractive individual options.
The US-specific M Performance Packages
align to each respective model series and combine various individual
options into an attractive overall package. These packages are
available for the BMW 2 Series Coupe, the BMW 3 Series Sedan, the BMW
4 Series and BMW 7 Series as well as the BMW M2, M3 and M4. M
Performance Packages emphasize the dynamic character of each model,
lending it a particularly distinctive, racing-oriented presence. With
the exception of the M3 and M4, the packages always include, for
example, a black front grille, and a visible carbon rear spoiler –
painted in vehicle color in the case of the BMW 7 Series – as well as
the “M Performance” lettering on the rear side sills.
M Performance Packages for the BMW 2 Series Coupe and the 3 Series
Sedan include the black M Performance Front Splitter attachment (PUR).
This comes in full carbon fiber for the BMW 4 Series and Carbon/PUR
for the M3 and M4. Carbon exterior mirror caps are included for the
BMW 4 Series Convertible, the M4 Convertible and the BMW 7 Series. In
the case of the latter, BMW M Performance 21-inch, double spoke 650 M
Bicolor alloy wheels are also included. The package for the BMW M2, M3
and M4 also comprises the M Performance exhaust system featuring a
rear silencer made entirely of titanium (M3 and M4) or stainless steel
(M2) as well as distinctive M Performance carbon tailpipes boasting
the M logo. There is a choice of two sound settings for the BMW M
Performance silencer system, which are each linked to the engine’s
performance characteristics and activated at the push of a button.
These US-specific Packages offer customers a savings of at least 7.5
percent (BMW 7 Series) and up to 13.9 percent (BMW 2 Series Coupe)
compared to the total price of combined individual options.
Attractive details complete the range of M Performance Parts.
Thanks to the extensive range of M
Performance components with equipment features inspired by and derived
from motor racing, there are virtually no limits to the
individualization of a customer’s car. For example, the M Performance
carbon engine cover for the BMW M3 and M4 is proof of great attention
to detail. The elaborately handcrafted component made from high-grade
carbon fiber reinforced plastic guarantees that fascinating motor
racing look when the hood is open. BMW models with a manual
transmission can also be refined with the M Performance carbon
gearshift knob with Alcantara boot, for example. Last but not least,
this can be ideally complemented with the M Performance carbon
handbrake grip with Alcantara boot and the M Performance steering
wheel Alcantara with carbon trim, available in various versions.
Smart remote engine start function for convenient air
conditioning.
Moreover, at SEMA in Las
Vegas, BMW is presenting the optional Remote Engine Start to a wider
public for the first time. It will be initially available for models
of the BMW 5 Series (F10) as well as the BMW X5 and X6. Thanks to
being able to start the engine from a distance, drivers can
precondition the inside of the car on exceptionally hot and cold days,
as the simultaneously activated automatic climate control system cools
down or heats up the interior to the preset temperature. The system is
operated using the remote control of the standard car key – pressing
the “lock” button three times starts the engine. If the car is not
moved within twenty minutes, the system will automatically switch off
the engine.
In the event of enquiries please contact:
Christophe Koenig, Product Communications BMW Automobiles
Phone:
+49-89-382-56097,
Fax:
+49-89-382-20626
E-Mail: christophe.koenig@bmw.de
Internet: www.press.bmwgroup.com
E-Mail: presse@bmw.de
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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