Munich. To coincide with the presentation of the new
BMW 3 Series Limousine (combined fuel consumption: 6,1 – 4,1 l/100 km;
combined CO2 emissions: 139 – 108 g/km) * an extensive
range of M Performance Parts is also being introduce as Original BMW
Accessories for the new edition of this premium middle class car. With
components directly inspired by and derived from motor racing for the
interior and exterior as well as for the drive system and chassis
engineering, customers will be able to systematically enhance the
sports feel of their BMW 3 Series vehicle as they wish. The
development of M Performance Parts always draws on the vast racing
expertise of BMW M GmbH. All components are perfectly matched – both
with each other and with the specific properties of each model. On the
one hand, they give the vehicle a more dynamic and striking
appearance, but they also have a functional advantage, for example,
positively influencing the car’s aerodynamic properties or augmenting
its lightweight construction concept.
Exterior package for a sharper appearance and optimised aerodynamics.
The varied package of M Performance aerodynamic and exterior
components for the new BMW 3 Series Limousine comprises no fewer than
ten items. The individual components in high-gloss black or
carbon-fibre not only underline the vehicle’s sporty appearance but
also enhance the four-door car’s talents in terms of driving dynamics.
For example, the M Performance front splitter or the M Performance
front splitter pro, the M Performance rear spoiler and M Performance
rear diffuser – available in a choice of carbon, black high-gloss or
black matt – optimise the air stream around the vehicle while reducing
uplift. This leads to improved road holding and a more dynamic driving
response. The M Performance exterior mirror caps made of carbon fibre
are a particularly attractive eye catcher in the way they display the
typical texture of carbon-reinforced plastic. As with all carbon-fibre
components, they are made by hand, sealed with clear lacquer, and then
mirror-polished to give them their impressive depth effect. Their
sporty flair is further enhanced by the M Performance side sill films.
They stretch over the entire lower sill and contain the M Performance
branding inscription. The back lights, grey tinted when viewed from
the rear, and in the side section reminiscent of M Performance
graphics, represent a particularly striking highlight, as do the M
Performance tailpipes. They also feature high corrosion resistance and
a long service life, thanks to their material mix of titanium and
carbon fibre.
M Performance 18″ braking system and 18-inch and 20-inch wheels.
The M Performance 18″ braking system is recognisable from
the red colour of the brake calipers. Not only does this give it an
attractive appearance, but the sports brakes also feature considerably
enhanced deceleration performance for sporty driving. Compared to the
serial-production brakes, the 18-inch brake discs are bigger,
perforated, grooved, and of lightweight construction. They have a
higher thermal resistance, for which reason they remain extremely
stable even under extreme conditions. The four-piston brake calipers
are made of aluminium, in line with the consistent lightweight
construction concept of the vehicle.
To start with, the range of M Performance wheel sets will comprise
four designs in two sizes at the market launch of the new BMW 3 Series
Limousine. The 18-inch matt black M Performance light alloy double
spoke 796M wheels are suitable for use both in summer and winter. In
20-inch size, the choice is between the M Performance forged
cross-spoke 794 M bicolor wheels (jet black, burnished) and the
20″ M Performance forged Y-spoke 795 M wheels, in either bicolor
(ferric grey matt, gloss lathed) or black matt.
For storing and transporting the wheels, M Performance tyre bags are
recommended. They provide protection against soiling, their markings
ensure clear identification, and they radiate an extra motor racing
atmosphere into the home garage.
Visual and tactile interior highlights.
Of course, motor racing sensations can be generated in the
interior of the new BMW 3 Series Limousine as well. For example, the
M Performance steering wheel, with its highly distinctive grip areas
and large thumb rests, red centre marking at the ‘12 o’clock’
position, and silver-grey, hand-sewn cross-stitch seam. The racing
look can be further enhanced by the carbon-fibre shift paddles (for
models with Steptronic sport transmission) and the M Performance
steering wheel trim panel made of carbon fibre with an Alcantara
insert and M Performance inscription. To match this there is also the
M Performance carbon-fibre interior trim, also with an open-pored structure.
In the footwell of the new BMW 3 Series Limousine, the M Performance
foot mats emphasise sportiness, with the M Performance inscription and
a flag in typical M colours, along with a leather-look surround
including a decorative seam in contrasting colours.
Drive analyser and camera holder for data and video recording
With the M Performance drive analyser, the driver of the new BMW
3 Series Limousine can record a range of driving data for subsequent
analysis – a function that is particularly useful above all on the
race track. The system consists of an OBD stick that is plugged into
the on-board diagnosis interface, and a smartphone app. The drive
analyser is derived directly from motor racing and supplies the driver
with all important driving dynamics data, as well as offering
extensive professional recording and analysis capabilities. It is also
possible to record trips with a smartphone video camera, including
cumulative driving data and route calculation using GPS positioning
data. BMW provides M Performance holders for action cameras, to enable
optimum recording from a spectacular perspective when driving on the
race track. For external recording, these are simply mounted to the
front or rear towing ring; to make recordings in the vehicle interior,
it is snapped into place in the base support of the Travel
Comfort system on the headrest of the drive or front passenger seat.
It allows the camera to be turned through 360 degrees, to enable
images to be made from numerous perspectives.
Attract attention with door projectors with BMW M motifs
Every time you enter or exit the vehicle, the BMW M logo or
other M Performance-related motif can be projected onto the tarmac
with an M Performance slide set for BMW LED door projectors. Just as
stylish is the M Performance key wallet made of high-quality Alcantara
with carbon-fibre insert, which can be permanently fixed to the car
key with a socket head screw in M light blue to protect it from
scratching or other damage.
In case of queries please contact:
Christophe Koenig,
Media Relations Manager
BMW X-Modelle, BMW Original Zubehör, Allrad Systeme.
Tel.: +49-89-382-56097
E-mail: Christophe.koenig@bmw.de
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 30 production and assembly
facilities in 14 countries; the company has a global sales network in
more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2017 was € 10.655 billion on revenues amounting to €
98.678 billion. As of 31 December 2017, the BMW Group had a workforce
of 129,932 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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