BMW Italia becomes a first believer of a Teatro alla Scala in Milan

San Donato Milanese. BMW Italia has turn a initial believer of
a Teatro alla Scala in Milan. The preference was done in response to
a enterprise to enlarge a collaborative attribute with a world’s
many prestigious show residence – during a year that has particular
stress for a company. As a matter of fact, in 2016 a BMW
Group is celebrating a 100th anniversary, while a Italian
auxiliary outlines a fiftieth anniversary of a central importation
of a initial BMW in a country.

“We are really happy,” pronounced Nicolas Peter, Senior Vice President Region
Europe during BMW AG during a rite inaugurating a BMW Milano City
Sales Outlet, “to be means to applaud a new section in our
partnership with a Teatro alla Scala. We have motionless to become
initial supporters after 13 years of cultivatable partnership – in
sequence to applaud a anniversaries in a best approach probable and to
support a world’s many critical show house. This beginning also
pays reverence to a bond between BMW AG and Italy, a nation of art,
culture, and beauty.”

Giuliano Pisapia, Mayor of Milan and President of a Teatro alla
Scala Foundation, commented as follows: “The Teatro alla Scala
represents Milan in a world; it is an unusual pitch of our
city; and a partnership between a entertainment and private
people and organizations is one of a secrets of a success
today. For this we appreciate BMW, that has motionless to turn a founding
believer of a Teatro, for personification an even bigger purpose as it
continues with a partnership that has already been in place for many years.”

“For some-more than 40 years, a BMW Group has been active in a world
of culture,” pronounced Sergio Solero, President and CEO of BMW Italia
S.p.A., “with initiatives that make a association singular in the
automotive attention and beyond. The partnership with a Teatro alla
Scala is one of those initiatives for that a whole universe envies us
and highlights a earnest of a joining and a pity of
critical values. Becoming a initial believer seemed to be a natural
subsequent step and a discernible pointer of a informative and amicable joining in Italy.”

“The partnership between a Teatro alla Scala and businesses,”
explained a Superintendent of a Teatro alla Scala Alexander
Pereira, “is essential for a reduction of a Teatro – and also for
a growth of new projects. The attainment of new founding
supporters shows a vitality of a Scala and a ability for
removing attention involved. Invaluable to us is a grant of
those that, like BMW, have collaborated with a Teatro for 14 years,
ancillary a inaugurations and ancillary an critical plan like
a ‘Grandi Spettacoli per Piccoli’, that in 2016 will be putting on
31 shows attended by about 50,000 children – 14 years of working
together, heading to a bigger purpose as initial supporter.”

BMW Italia has been a partner of a Teatro alla Scala given 2002,
portion as “Official Supplier”, and given 2005 as “Official Partner of
a Opening Night”. Over a years, many initiatives have been
realized, for instance for a launch of new products, like a last
3 generations of a BMW 7 Series and, in 2012, of a BMW i3, the
initial reward electric automobile entrance from a BMW Group. In 2008, to
applaud a tenth anniversary of a Italian auxiliary of the
Munich automaker in Milan, a Philharmonic band of a Scala,
destined by Maestro Daniele Gatti, offering a guest of BMW Italia a
low-pitched module geared to creation and a ambience for challenges. Last
year, an unusual unison by a Berliner Philharmoniker, one of
a many famous orchestras in a world, that had not played during the
Scala given 2005, distinguished a opening of EXPO. Since 2014, BMW
Italia has also been ancillary a “Grandi Opere per Piccoli”,
combined and staged by a Teatro alla Scala with a aim of getting
children meddlesome in show by presenting stories privately geared
for a immature and extraordinary audience.

For serve information greatfully contact:

Roberto Olivi
BMW Group Italia

Direttore Relazioni Istituzionali e Comunicazione

Telefono: 02/51610.294

E-mail: [email protected]


Patrizia Venturini

BMW Group Italia

Public Relations

Telefono: 02/51610.164

[email protected]

The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 30 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries. 

In 2015, a BMW Group sole approximately 2.247 million cars and
scarcely 137,000 motorcycles worldwide. The distinction before taxation for the
financial year 2014 was approximately € 8.71 billion on revenues
amounting to € 80.40 billion. As of 31 Dec 2014, a BMW Group
had a workforce of 116,324 employees. 

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.