BMW Italia and Garage Italia Customs have created a special Edition
model to celebrate the 50 years of BMW history in Italy. The Edition
combines the icon of future mobility with the Italian art of Giacomo
Balla. The car will run in the Mille Miglia 2016 following the BMW 328
driven by Sergio Solero, President and CEO of BMW Italy.
“Lampada ad Arco”, the work of Giacomo Balla, is replicated
on the car. The original painting hangs in the Museum of Modern Art in
New York. It represents a street lamp powered by electricity under
moonlight. The revolutionary color technique and the advent of
electricity in the 1900s are strictly linked to the future technology
of the BMW i8.
BMW i stands for visionary vehicle concepts and technologies and
connected mobility services, as well as a new understanding of premium
that is strongly defined by sustainability. BMW i is represented in 50
countries with the BMW i3 (electric car for metropolitan areas) and
the BMW i8 (plug-in-hybrid sports car). The BMW i8 is the world’s
best-selling hybrid sports car and represents an icon of future mobility.
“There was immediate synergy with BMW Italia” stated Lapo
Elkann, President and Founder of Garage Italia Customs “the very
first time we met for the i8 Futurism Edition project. Garage Italia
Customs and the BMW brand both share, in fact, all the values
connected to technology evolution and the continuous search for
innovation in their specific sectors. The BMW i8 Futurism Edition is a
practice of style. It gave the Garage Italia Customs Maestros a chance
to celebrate a car which is projected towards the future of mobility.
At the same time, it honours Italian art with Giacomo Balla, who is a
prominent figure of the Futurism movement.”
“The BMW i8 Futurism Edition,” said Sergio Solero,
President and CEO of BMW Italia, “represents the pairing of a
sports car of the future with Italian creativity and art. For this
occasion, we have devised a project with an important partner like
Garage Italia Customs, one of the best specialists in car
customization. This initiative is a perfect fit with the cultural
program which, on the occasion of our celebration of the 50 years of
BMW history in Italy, we have developed even further in order to
witness to our commitment to and integration in the fabric of the country.”