BMW is partner of Art Basel in Basel. BMW Group Cultural Engagement celebrates the 50th birthday with practical BMW Art Car Collection.

Munich/Basel. From Sep 24 to 26, 2021, 272
heading galleries from 33 countries and territories will benefaction a
far-reaching operation of artistic oeuvres for a initial time given a pandemic
during Art Basel in Basel. As longstanding tellurian partner of a shows
in Basel, Miami Beach and Hong Kong, BMW will once again offer a VIP
convey and celebrates 50 years of BMW Group Cultural Engagement with
an interactive exhibition.

Marc Spiegler, Global Director Art Basel, congratulated and stated:
“Congratulations to BMW Art and Culture from Messeplatz where we
started Art Basel in 1970. We are looking brazen to collaborating
with BMW, generally on a corner beginning a BMW Art Journey,
that was combined to capacitate rising artists to commence a creative
tour to destinations of their choice, as we are both entering the
sixth decade in compelling a manifest arts.”

On a arise of a anniversary, BMW assimilated army with Acute Art
in 2021 to trigger a singular exhibition: For a initial time ever, the
eminent BMW Art Car Collection is shown in protracted existence (AR).
The plan will make a Art Cars digitally manifest anywhere in the
world. Through a app, that is giveaway of charge, a vehicles can be
viewed, placed, and common on amicable media possibly away or as a
group. To this end, a genuine Art Cars were delicately scanned from all
angles regulating a photogrammetry methodology, capturing each fact of
a artists’ involvement on a car’s surface. Finally, a cars were
fabricated digitally to emanate an accurate illustration of a Art
Cars in AR. All Art Cars will be accessible on a App to coincide with
Art Basel in Basel.

On Sep 22 and 23, 2021, BMW Group is guest during Kunstmuseum Basel
arrangement a digital BMW Art Car Collection. The BMW Art Car by
Alexander Calder, 3.0 CSL, 1975, will be on arrangement and a specially
combined protracted existence area will entice guest to knowledge the
“rolling sculptures” on-site.

To revisit a muster greatfully note that before registration and
rendezvous of a time container is mandatory. Please register here.

To entirely learn and knowledge a interactive BMW Art Cars, the
Acute Art app is accessible giveaway of assign on a App
and Google Play.

1. Scan a QR formula (in a PDF attached) regulating your smartphone and
download a Acute Art
around a App Store or Google Play.
2. Open a Acute Art
app and name “BMW Art Cars”, name a automobile and afterwards a “place”
3. Point your phone towards a building and daub to place
a work. Drag your finger opposite a shade to stagger and scale it.

The Acute Art app uses cutting-edge record that works best on
high-end phones with a latest software. The inclination upheld are
iPhone X or above, and Samsung Galaxy S8 or equivalent. The app
requires a phone with a smallest of 4GB of memory and Apple iOS 11 or
Android 8.0 Oreo (API 24) handling system. For some-more information,
greatfully revisit

Since some-more than 50 years after a initial edition, Art Basel has
turn one of a artworld’s heading events, attracting gallerists,
artists, curators, journalists, and art lovers from all over a globe
book after edition. BMW Group is gay to take partial in this
success story as a long-term partner. The BMW Group laid the
substructure of a informative joining in 1971. At that time the
artists Gerhard Richter was consecrated to emanate 3 large-scale
paintings for a opening gymnasium of a new Munich corporate
headquarters. Since then, a hundred long-term informative initiatives of
a BMW Group in a fields of complicated and contemporary art, classical
music, jazz and sound as good as in pattern and pattern have been
good determined via a decades. BMW Group was receiving
plural congratulatory
to applaud 50 years of BMW Group’s informative engagement.


For serve questions greatfully contact:
Prof. Dr
Thomas Girst
BMW Group Corporate and Governmental Affairs

Head of Cultural Engagement
Email: [email protected]
[email protected]

Sarah Degen
Art Basel
Senior Media Relations
Telephone: +41-58-206-2774
Email: [email protected]

Irene Due
Acute Art
Head of Communications
+44 203 751 0563
E-Mail: [email protected]