BMW is main partner of the Gallery Weekend 2019. Art weekend in Berlin from April 26 to 28.

Berlin. As one of the important highlights within the
international art calendar, Gallery Weekend Berlin in its
15th edition presents productions by emerging artists
alongside more established positions at the 45 participating
galleries. From the start, BMW has supported the weekend as main
partner and will again provide the VIP shuttle service for the
galleries. Furthermore, BMW i and Soho House invite to the Berlin Art
Talks on Saturday, April 27: “The Future of the Museum” and “Virtual
Reality in Contemporary Art”, both curated and moderated by The New
York Times and powered by IDAGIO, the leading streaming service for
classical music.

All exhibitions of the participating galleries of the Gallery
Weekend will open their doors on Friday, April 26 from 6.00 PM to 9.00
PM. On Saturday, April 27 and Sunday, April 28 all citizens of Berlin
and its national and international guests are invited to visit the
galleries from 11.00 AM to 7.00 PM.

Initiated by Berlin gallerists in 2005, the Gallery Weekend
takes place in the end of April/ the beginning of May every year and
brings together different gallery exhibitions that are spread across
the whole city. Here, one witnesses the vital work of galleries as
they champion and foster support for their artists, working alongside
them to facilitate and conceive innovative and thought-provoking
exhibitions. The weekend provides opportunities to discover new names
or deepen existing passions, while also enabling new experiences with
the city itself. Berlin’s art scene remains in motion and in
continuous development, with a particular boost of activity in
Charlottenburg this year. The 15th Gallery Weekend thus
offers various paths through a unique mix of current art and
contemporary discourses, singular events and encounters.

Saturday, April 27, 10.30
AM

BMW i and Soho House invite to “Berlin Art Talks” curated and
moderated by The New York Times, powered by IDAGIO:
On
The Future of the Museum”, Chris Dercon (Président
/ CEO de la Réunion des Musées Nationaux – Grand Palais) and Amid Sood
(Director, Google Arts and Culture) will talk to Farah Nayeri (Culture
Writer, The New York Times). Following, Daniel Birnbaum (Director,
Acute Art), Anita Zabludowicz OBE (Founder, Zabludowicz Collection)
and Christian Lemmerz (Artist) will discuss with Matthew Anderson
(European Culture Editor, The New York Times) “Virtual Reality
in Contemporary Art
”.

RSVP to: bmw-arts-design.com/art_talk_soho_house

Media Preview
This year there will again be the
possibility for journalists to visit the galleries one day prior
already (Thursday, April 25). The respective contact persons are
available at the galleries and are looking forward to your visit from
11.00 AM to 3.00 PM. Furthermore, you will find the temporary Gallery
Weekend press office at Potsdamerstraße 93. There you can find
additional information and the director Maike Cruse will be available
for interviews. For further information as well as image material
about the participating galleries and the artists, please refer to the
homepage www.gallery-weekend.de
(password: kunst) as well as the BMW Group PressClub www.press.bmwgroup.com.

Besides the Gallery Weekend, the list of long-term commitments
to the arts in Germany’s capital city includes the Preis der
Nationalgalerie and the Berlin Biennale. Beyond the extensive
commitment to the arts, BMW cooperates with the opera house Staatsoper
Unter den Linden and invites this year again to the long-standing
open-air format “State Opera for All” on June 15 and 16, 2019.

On an international scale, the BMW Group continues to support
joint formats with numerous cultural institutions as well as art
fairs. In cooperation with Tate Modern in London, BMW introduced the
format “BMW Tate Live” – a long-term partnership, which focuses on
performance, interdisciplinary art and curating digital space. Since
2015, BMW and Art Basel annually send emerging artists on the “BMW Art
Journey” – a journey of their own choice to develop new ideas and
create new projects. Alongside the Art Basel and its two offshoots in
Miami Beach and Hong Kong, BMW also cooperates with the TEFAF in
Maastricht, the Paris Photo, and the Frieze art fairs in London, New
York and Los Angeles as well as the Frieze Masters. In autumn 2017,
BMW and Frieze launched their new initiative “BMW Open Work”. Drawing
inspiration from BMW design, engineering and technology, the
commissioned artists consider current and future technologies as tools
for innovation and artistic experimentation. Furthermore, in the
context of BMW’s cooperation with Soho House, an Art Design talk
takes place during the majority of these fairs. In 2018 the latest
edition of the “BMW Art Guide by Independent Collectors” was launched.
This joint publication of the BMW Group and Independent Collectors
provides an overview on the most significant private collections on a
global scale.

For further questions please contact:
Prof. Dr
Thomas Girst
BMW Group Corporate and Governmental
Affairs
Head of Cultural Engagement
Telephone: +49 89 382 24753

www.press.bmwgroup.com

Email: presse@bmw.de

Press Contact Gallery Weekend 2019
Bureau N Hans
Krestel
Telephone: +49 30 62736102
Internet: www.bureau-n.de
Email: hans.krestel@bureau-n.de  

 

About Soho House Co
Established in 1995 by
Founder and CEO Nick Jones, Soho House originated as a members’ club
for those in the film, media, and creative industries. The group has
gradually expanded to include 23 Houses globally, as well
as restaurants, cinemas, workspaces, spas and bedrooms.
Each
House is designed for the city and neighbourhood it’s in, but all
share the same ethos; to create a comfortable home from home for a
community of like-minded creative people, wherever they are.

About IDAGIO
IDAGIO is the leading streaming
service for classical music. Crafted in Berlin by a world-class team
of over 80 passionate experts in music, technology, business and
design, IDAGIO offers a search tailor-made for classical music, a
catalogue of over 2 million licensed tracks, and exclusive recordings
and playlists – all available in CD-quality sound (FLAC). Each artist,
orchestra and ensemble has a clear profile displaying albums and
recorded works including filters like composer, conductor, soloists
and more. IDAGIO has subscribers in over 180 countries and the app has
been downloaded more than one million times worldwide. https://www.idagio.com/

About BMW Group Cultural Engagement
For almost
50 years now, the BMW Group has initiated and engaged in over 100
cultural cooperations worldwide. The company places the main focus of
its long-term commitment on contemporary and modern art, classical
music and jazz as well as architecture and design. In 1972, three
large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich, Moscow and
London, the company also partners with
leading museums and art fairs as well as orchestras and opera houses
around the world. The BMW Group takes absolute creative freedom in all
its cultural activities – as this initiative is as essential for
producing groundbreaking artistic work as it is for major innovations
in a successful business.

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview
Facebook:
https://www.facebook.com/BMW-Group-Culture
Instagram:
https://www.instagram.com/bmwgroupculture/
@BMWGroupCulture
#BMWGroupCulture

The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises 30 production and assembly facilities in 14
countries; the company has a global sales network in more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles
and more than 165,000 motorcycles worldwide. The profit before tax in
the financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

www.bmwgroup.com

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