Munich. For many years, the BMW Group has been
presenting innovations at the Consumer Electronics Show (CES) in Las
Vegas. Due to the pandemic situation, the BMW Group will move all
planned media activities at CES to a fully digital program
livestreamed from Germany.
On January 5th, 2022 at 8.00 PM (CET) journalists
are invited to a digital broadcast of the press conference, hosted
by Pieter Nota, Member of the Board of Management of BMW AG,
responsible for Customer, Brands and Sales. The broadcast of the
press conference can be followed under:
https://www.live.bmwgroup.com/en/live-streaming
The ultimate driving machine meets the ultimate digital experience.
BMW Group showcases digital innovations from today to the far future,
which focus on human-centered digital interactions. Highlights include
the world premiere of the BMW iX M60 (Combined electricity
consumption: 24.7 – 21.7 kWh/100 km* according to WLTP; combined
CO2 emissions: 0 g/km), collaborations with world-renowned
artists, the first-ever demonstration of a technology that changes a
vehicle’s exterior colour and the in-car entertainment experience of
the future.