Munich. The BMW Group is strategically repositioning
the Customer, Brands and Sales division under the leadership of Pieter
Nota, Member of the Board of Management of BMW AG. Digitalization at
the customer interface, which is fundamental for the Group, will pave
the way for a successful and powerful BMW Group sales organisation
moving forward.
In the future, the company will take even greater account of the
weighting of the major regions of Europe, Asia and the Americas. As
part of the new sales and marketing strategy, the sales regions
Germany and Europe will be merged from 1 April 2022 under the
leadership of Bernhard Kuhnt, currently Senior Vice President Market
Germany. Within the sales region Europe, Stefan Teuchert, Head of BMW
Sales Germany, will assume responsibility for the German market from
April. At the same time, Jean-Philippe Parain, currently heading the
sales region Europe, will take over responsibility for the sales
region Asia-Pacific, Eastern Europe, Middle East and Africa from
Hendrik von Kuenheim, who will retire. Together with its strong dealer
network, the BMW Group is thus ensuring a sales organisation that is
geared to the future and focused entirely on the customer.
As part of the realignment of the Customer, Brands and Sales
division, a strategic function for the forward-looking digitalization
of sales processes will be created within the Europe sales region.
Peter Henrich, currently Head of Product Management and Connected
Company, will be responsible for this key function from 1 February
2022. At the same time, Bernd Koerber, Head of the MINI brand since
April 2019, will take over responsibility from Peter Henrich for BMW
Product Management and the Connected Company. Stefanie Wurst, who was
heading the BMW Group Netherlands until November, will follow him and
be in charge of the MINI brand from February.
The following changes will take place in the Finance division: Dr.
Thomas Wittig, Head of BMW Group Financial Services, will retire. He
will be succeeded by Gerald Holzmann, currently Head of Finance within
Financial Services. In addition, as of 1 April, Birgit
Boehm-Wannenwetsch, Head of Group Treasury, will take over as head of
the Americas region at BMW Group Financial Services. Ritu Chandy, who
currently heads the Asia-Pacific region at Financial Services, will
succeed as Head of Group Treasury.
In case of questions please contact:
BMW Group Corporate Communications
Christina Hepe, Communications Sales
Telephone: +49 89 382-38770
E-mail: christina.hepe@bmw.de
Micaela Sandstede, Spokesperson Market Germany
Telephone: +49 89 382-61611
E-mail: Micaela.Sandstede@bmwgroup.com
Eckhard Wannieck, Head of Communications Corporate, Finance, Sales
Telephone: +49 89 382-24544
E-mail: Eckhard.Wannieck@bmwgroup.com
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and
more than 169,000 motorcycles worldwide. The profit before tax in the
financial year 2020 was € 5.222 billion on revenues amounting to
€ 98.990 billion. As of 31 December 2020, the BMW Group had a
workforce of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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