BMW Group recognised worldwide as outstanding employer / Tops national and international most attractive employer rankings / Ilka Horstmeier: “Employer attractiveness extremely important in recruiting the best talents”


Munich. From Germany to China, the BMW Group has once again been
confirmed as one of the world’s most attractive employers by various
studies in 2019. The BMW Group was the highest-placed automobile
manufacturer worldwide in the Universum ranking of the World’s Most
Attractive Employers in 2019. Among engineering and IT students, the
company also placed fourth, behind Google, Microsoft and Apple.
Universum surveyed more than 240,000 students from 12 countries for
the study.

The BMW Group has consistently placed first in the Trendence Young
Professionals Barometer in Germany every year since 2012. This autumn,
the Trendence Institute recognised the BMW Group for topping its
Graduate Barometer more than any other company over the past two
decades with the special award “Top Employer of the Past 20 Years”.

In the national Universum Young Professionals Study 2019, the company
also ranked highly in the Business (1), Engineering (2) and IT (3)
categories. In China, the renowned Zhaopin Study once again named the
BMW Group most attractive employer in 2019. The BMW Brilliance
Automotive (BBA) joint venture also won the “Excellence in Talent
Attraction Retention” award from, a leading human
resources service provider in China.

“Being a highly attractive employer is extremely important for us in
recruiting the best talents in a highly competitive market,” explained
Ilka Horstmeier, member of the Board of Management responsible for
Human Resources, and Labour Relations Director at BMW AG. “We are
successfully shaping the sustainable mobility of the future – and that
makes us more appealing as an employer. But we are certainly not
resting on our laurels.” For instance, the BMW Group now offers an
expert career path, equivalent to the management track, which opens up
career opportunities without disciplinary responsibility. Employees
and prospective employees also appreciate the company’s flexibility on
hours and location, attractive salary and range of additional
benefits. Another big motivator for future and existing employees is
the strong emotional appeal of the BMW Group’s attractive product portfolio.

The BMW Group employs more than 134,000 people worldwide. The company
continues to hire IT and other specialists selectively for future
projects such as data analytics, software development, artificial
intelligence, autonomous driving, electromobility and innovative drive
trains, as well as smart logistics production and robotics.