- After Seattle and Portland, third US city launched this year
- Additional add-on mobility services offer customers more
individualisation with mobility tailored to their needs
Munich/Seattle. The BMW Group’s premium car sharing
service ReachNow is further expanding its on-demand mobility offer by
adding Brooklyn, New York to its operations. With four new add-on
mobility services ReachNow will trial a new dimension of customized
travel, which will offer customers mobility tailored to their
individual needs.
Beginning this year, ReachNow will pilot services, such as enabling
customers not only to order a BMW vehicle but also a respective
driver. ReachNow will trial the delivery of a specific vehicle at a
preferred time and location for a rental period of up to five days.
MINI owners, who enjoy the idea of making their car work for them in
times they don’t use it, can partially recoup the cost of car
ownership by renting their vehicle via ReachNow. In its fourth pilot,
ReachNow offers a new residential service, which will allow
station-based car sharing with exclusive use of an onsite fleet,
resulting in an unparalleled level of convenience.
“The BMW Group is celebrating its Centenary this year. I am certain
that we will see more change within our industry in the next ten to
fifteen years than we saw in the last one hundred years together. We
look forward to capitalising on this exciting transformation and the
expansion of ReachNow is a great example of how we are helping shape a
sustainable urban future. More than ever we are focussing on our
customer’s needs by offering individual, premium on-demand mobility,
exactly tailored to their demands,” said Peter Schwarzenbauer, Member
of the Board of Management of BMW AG, responsible for MINI, BMW
Motorrad, Rolls-Royce and Aftersales. “The launch of ReachNow’s pilot
programmes for four new mobility services demonstrates how we are
putting our corporate Strategy Number ONE NEXT into action in our
daily business,” he added.
The four new mobility services will be offered in a single ReachNow
app – a first for the industry – which will provide a far greater
versatility to its members. The four mobility services that will
launch as pilots in the following select cities over the next month include:
Ride: ReachNow members seeking an on-demand service
can order a driver as well as schedule individual and recurring rides
in a ReachNow BMW vehicle. ReachNow’s Ride on-demand service will
begin as a pilot in Seattle on December 8, 2016. As the initial test
phase continues, ReachNow will expand the Ride service with additional
features, including the ability to personalize the vehicle, with
temperature and music preferences as well as a “quiet mode” for
members who wish to have a more restful experience. The ReachNow Ride
scheduling feature will be available in early 2017. Members can
request to join the pilot program by emailing ride@reachnow.com.
Fleet Solutions: ReachNow’s Fleet Solutions will
offer residential members an unparalleled level of convenience with
exclusive use of a full fleet of premium and sustainable BMW i3
electric vehicles and 3 Series that remain onsite at select apartment
buildings or complexes. The ReachNow’s residential service will begin
in New York City at The Solaire, a LEED® Gold Certified building, on
December 8, 2016.
Reserve: ReachNow members who want to use the
vehicles for longer trips – lasting 2-5 days – can select a vehicle
via the ReachNow app and see the price caps automatically applied. To
make longer term usage even more convenient, ReachNow will enable
members to request a specific vehicle to be delivered at their
preferred time and location. ReachNow Reserve service will begin in
Seattle in early 2017. Members can request to join the pilot program
by emailing reserve@reachnow.com.
Share: MINI owners who enjoy the idea of making their
car work for them in times they don’t use it, can partially recoup the
cost of car ownership by renting their vehicle via ReachNow. MINI
owners who bought a model year 2016 or 2017 MINI are invited to join
the ReachNow Share pilot programme. Vehicles can be rented for a
minimum of two days. The ReachNow Share service will begin in Seattle
on December 15, 2016.
Brooklyn/New York becomes ReachNow’s third North American city and
marks the expansion of ReachNow beyond the west coast of the United
States. Brooklyn was selected as first east coast market due to its
vibrant culture, residents’ environmentally-conscious values and
robust public transportation system. ReachNow will serve here as an
extension to New York City’s subways and buses, offering additional
flexibility to meet residents’ every need.
How ReachNow works
ReachNow, the BMW Group’s free-floating premium car sharing service,
is already operating in Seattle/Washington and Portland/Oregon and has
more than 32,000 members. So far they have travelled over 1.1 million
miles in ReachNow vehicles. ReachNow is designed to provide drivers
with an experience that is as convenient as owning a car. The user
experience is premium and affordable, with fast mobile registration
and an almost instant approval process – often in two minutes or less
– a first for any car sharing service. The current fleet of vehicles
in Brooklyn includes the BMW 3 Series and the MINI Clubman. There are
nearly 800 vehicles in Seattle and Portland, including the electric
BMW i3, BMW 3 series, MINI Cooper and MINI Clubman, with plans for
fleet expansion. Membership gives drivers access to any available
vehicle in any fleet.
ReachNow members can locate and book the closest available car in the
ReachNow app or find a ReachNow car on the street. Members can return
the car to any legal parking space on the street.
ReachNow free-floating car sharing vehicles are typically charged at
a standard rate of $0.49 (cents) for each minute the vehicle is used,
and $0.30 (cents) per minute while parked, with a one-time lifetime
registration fee of $39. All prices are inclusive of insurance, fuel
plus taxes and fees. ReachNow automatically caps pricing at multiple
different tiers and recently added additional price caps for longer
trips lasting 2-5 days. ReachNow is available via the App Store and on
Google Play.
For questions please contact:
Christina Hepe, Business and Finance Communications
Telephone: +49 89 382-38770, e-mail: christina.hepe@bmw.de
Glenn Schmidt, Head of Business and Finance Communications
Telephone: +49 89 382-24544, e-mail: glenn.schmidt@bmwgroup.com
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de
About ReachNow
ReachNow is the latest in mobility services from the BMW Group. In
addition to providing traditional free-floating car sharing, the
service will also offer a chauffeur-driven “ride hailing” service,
vehicle delivery valet service, short and long term rentals, and
peer-to-peer car sharing to members in North America. From its
Seattle, WA headquarters, ReachNow now serves Seattle, Portland, OR
and Brooklyn, NY, with additional North American cities opening in
2017. Anyone can register for ReachNow by downloading the free
ReachNow app for iPhone from the App Store and for Android on Google
Play. More information can be found at www.reachnow.com.The
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
www.bmwgroup.com
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